Because we’re targeting a key segment of consumers – parents who account for between 70 and 90 percent of domestic household purchases.
Because we come at it from the perspective of the whole strategic journey of a new product, entering a new market, launching something, reinvigorating a sluggish category, designing a marketing or communications campaign, deciding what offer you are going to to go to market with, showing stakeholders or retailers what consumers want.
Because all of these things need high quality research. and we can deliver this cost-effectively and quickly.
Because we don’t just hand over a report, we give you the wealth of our experience over the last 15 years of talking to, listening to, and understanding parents.