Our unique hybrid service is a combination of marketing, communications, expertise married to qualitative insights. Our panel participants are not remunerated. They give feedback because they want to be marketed to in a better way. We put time and effort into nurturing the relationship with parents so you can tap into this quickly and easily. And as parents ourselves we have a clear understanding of the parent segment.
It’s about research design and interpretation that is strategically relevant and genuinely generates actionable insight in line with your commercial objectives.
While stats are important, we care more about the “Why”.
By getting new and better insights into this key consumer segment, and understanding the “Why”, you will then be able to build that all-important brand connection to get more customers, keep the ones you have and, ultimately, sell more to them.
- Grow your brand’s market share profitably
- Bring new products to market or enter new markets successfully
- Get best results for your R&D and marketing spend
We are not just data collectors, we are curators, it’s our analytical capability together with the integrity of our panel’s answers that bring unique value. We work with our customers to design and pose questions that prompt information.
We then distil these into intelligent insights and compelling meaningful actions that will propel brand success. We continue to monitor and tune iteratively to optimise outcomes.
We have worked with over 500 brands and businesses to deliver successful projects.
Research doesn’t have to be expensive. Every business is unique but getting answers doesn’t have to use up all your budget. Our project approach allied with our trusted audience and ready-to-go private platform means we can deliver bespoke research quickly and at a reasonable cost.