Business-Transforming Insights From Parents

About Us

Unlock insights into what is driving the purchasing decisions of parents.

From the award-winning team at Mykidstime

ParentsandBrands works with you to get insights from parents about your brand to help you connect, build trust and grow your business. Using ParentsandBrands means tapping into our international track record of results delivery for brands.

We understand the challenges in your sector. When you work with us we will absolutely deliver the insights and data that you need to inform your strategy. We will work with your brand at heart, to help your business grow. We promise to deliver the right answers from the right people.

We want to make our customers feel happy that they can get the answers they need. You will feel that we value your brand and that you can trust us with it. We will energise your team with the data and insights we will gather for you.

We have expertise, we have our own community to tap into quickly and easily, we have international clients, we deliver results.

Our team

Our team is professional, passionate and we love helping to answer questions and make decisions.

Jill Holtz


Jill Holtz is co-founder of MyKidsTime and ParentsandBrands. Jill worked for 15 years in CRM and Marketing Support managing projects for British Gas, Royal Bank of Scotland, Barclays Bank, AIB, as well as holding product management and communication roles in several technology companies. Jill holds a BSc in Mathematics from University of Glasgow, an MSc in Operational Research from University of Strathclyde and a 1st class honours Executive MBA from NUI Galway.

Michelle Davitt


Prior to founding MyKidsTime and ParentsandBrands, Michelle Davitt, COO, had 15 years’ experience in the UK working in publishing production as an account manager for Euromoney plc. She managed marketing campaigns for large international brands such as L’Oreal, Hugo Boss and Diageo. Michelle has worked with the MyKidsTime community of women as well as clients in a variety of sectors including Marks and Spencer, SSE Airtricity, Bord Bia and Clonakilty Foods.

Caroline Kelly


Caroline Kelly had ten years’ experience in Sponsorship & Events management with Allianz, managing sponsorships such as the Allianz Hurling & Football Leagues and Allianz’s involvement with Ryder Cup 2006 and Formula 1, before joining our team. Caroline oversees our insights projects and enjoys getting deep into the data!

Emily Manning


Emily Manning was formerly the Editor of a number of award-winning women’s interest magazines, including Easy Food and Maternity & Infant magazines, as well as editorial consultant for brands, digital channels and new magazine launches. Emily has worked on projects for Vodafone, Ashford and Dromoland Castles, Ramada Hotels, Chambers Ireland, Marks & Spencer, and others.

Karen Brown


Karen has worked as a global brand manager to niche brands in both the alcoholic beverage & beauty industries for the past 10 years. She has played key roles in other areas across the business including product development, private label project management, sales, marketing & PR. She has successfully managed a broad spectrum of projects working with global team members, partners, distributors & customers in key markets including Ireland, UK, USA, Canada, Germany, Australia & South Korea.

Ray Sheerin

Business and Brand Strategist

Ray began his career in financial services, working his way up to become International Marketing Manager at Fidelity Investments in London before becoming Group Account Director. He headed up the Saatchi subsidiary, Equator and set up OgilvyOne and ran it for 6 years. In 1999, he set up Chemistry, which was the leading creative agency in Ireland for over 20 years. A Chartered Director of the Institute of Directors and a former Director of IAPI, Ray now works as an Independent Non-Executive Director and as a Business and Brand Strategist.

John Collins


John has a track record in successfully building, leading and realising return for internationally scaling companies. He founded and led 2 Irish companies to corporate acquisition and he has also participated, at executive and non-executive Board level, in other companies’ growth and liquidity events, including fundraising at seed and post-seed stages, and facilitating merger and acquisition strategies, on both buyer and vendor sides.

Robyn Hamilton


Before joining the team, Robyn worked for several years in various content creation roles for companies including the UX Design Institute and price comparison site When she’s not assisting the team in sharing insights from parents, she’s working towards completing a Master’s degree in Digital Journalism. Robyn strives to deliver content that is not only insightful and solution-oriented but also concise and entertaining to read.