Are We There Yet? How One Piece of Content Helps Parents Big Time

On the topic of Family Cars, our Mykidstime article “11 Proven Car Journey Tips to Avoid the Dreaded Are we there yet?” is a fabulous example of creating useful content that resonates with your audience. Travel tips and ideas to help parents when travelling with kids is always popular on Mykidstime.com. Here’s how one piece of content helps parents big time:

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Our engaged and very articulate community tell us that they appreciate ideas and enjoy reading articles that help them with family life. Our regular reviews of our Google Analytics shows continued strong views for this type of content. In particular, any content around keeping the kids entertained whether it be in the car, at the airport, at home or out and about.

This particular article “11 Proven Car Journey Tips to Avoid the Dreaded ‘Are we there yet?” gives parents some ideas for entertaining the children on car journeys when they are likely to be bored by being cooped up in a small space for a lengthy amount of time.

Recommended reading: Why Emotional Content Resonates With Parents

Why This Content Works

1. Offering Solutions

Let’s face it, being cooped up in a small space on a long journey brings out the worst in all of us. Any help you can get on keeping the children entertained is welcome.

2. Using a Well Known Phrase in the title

The phrase “Are we There Yet?” in the title shows parents straight away that this content might be of interest to them. It’s always good to be as specific as you can to the potential reader to let them see quickly if this is for them or not.

3. Giving Advice for a Specific Situation

Parents can see right away that this article is giving them advice about car travel with kids.

And how do parents feel about family cars?

In our recent insights studies with parents, we asked them to tell us their thoughts on buying family cars and what is important to them when choosing which car to buy.

One parent said “I bought a Renault Grand Scenic. I love it as it has 3 individual seats in the back so can fit 3 car seats. We have a huge boot with the added option to pop up 2 more seats. There are tray tables for the kids so for long drives they can eat snacks easily. It’s a great, comfortable drive, isn’t too big that I feel like I’m driving a bus and as we’re higher up off the road I feel we are safer in it. There are lots of great storage compartments and built in features like bluetooth for calls and music. We actually had an old 5 seat model and upgraded to the newer model when the time came as we loved the general model and versatility of the car so much.”

🚦 The top 3 articles viewed in the last 12 months around cars were:

🚘 Parents engaged with our question “What is your top rated family car brand and why?” on Facebook, with over 12k reach and 1k engaged.

Would you like business-transforming insights from parents for your business? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help influence consumers to deliver long term profitability. Contact us now to find how we can help.