Bite-Sized Insights: 8 in 10 families have up to 10 smart devices in their home For this week’s bite-sized insights topic, we were interested to find…
Bite-Sized Insights: Parents Definitely Prefer Online for Buying School Books For this week’s bite-sized insights question, we were interested to find out how parents prefer…
Bite-Sized Insights: 1/3 of Parents Buy Brands They Know For Cleaning & Laundry For this week’s bite-sized insights question, we were interested to find out…
In my last article “Parents are People Too – Surprising facts about this Key Consumer Segment” I revealed some facts about parents as consumers, some…
In my last article “Parents are people too” I discussed why some marketers think that now that you are a parent that you have stopped being…
New insights* from parents on the topic of shopping both instore and online have just been released that shows for parents online shopping is growing…
Something funny happens when you become a parent. Suddenly you are inundated with marketing about your child. From baby products to things for your teen,…
This month we ran a two week insights project asking parents about family grocery shopping. We were curious about their shopping habits, and what makes them…
New insights* from parents on the topic of influence has just been released that shows that trusted reviews are the number one driver of uptake…
ParentsandBrands offers a unique combination of highly engaged parents and marketing expertise. We continuously talk to and listen to our very active, articulate and engaged…
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