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Author: Jill Holtz

Jill is co-founder of MyInsightsOnTime. Jill worked for 15 years in CRM and Marketing Support managing projects for British Gas, Royal Bank of Scotland, Barclays Bank, AIB, as well as holding product management and communication roles in several technology companies. Jill holds a BSc in Mathematics from University of Glasgow, an MSc in Operational Research from University of Strathclyde and a 1st class honours Executive MBA from NUI Galway.
Smart Devices

Bite-Sized Insights: 8 In 10 Families Have Up To 10 Smart Devices In Their Home​

Bite-Sized Insights: 8 in 10 families have up to 10 smart devices in their home For this week’s bite-sized insights topic, we were interested to find…

Jill Holtz 6 June 2022
Back to school shopping family lead

Bite-Sized Insights: Parents Definitely Prefer Online for Buying School Books

Bite-Sized Insights: Parents Definitely Prefer Online for Buying School Books For this week’s bite-sized insights question, we were interested to find out how parents prefer…

Jill Holtz 23 May 2022
insights on cleaning products

Bite-Sized Insights: 1/3 of Parents Buy Brands They Know For Cleaning & Laundry

Bite-Sized Insights: 1/3 of Parents Buy Brands They Know For Cleaning & Laundry For this week’s bite-sized insights question, we were interested to find out…

Jill Holtz 16 May 2022
Parents are people too understanding the sandwich generation

Parents are People too – Understanding The Sandwich Generation

In my last article “Parents are People Too – Surprising facts about this Key Consumer Segment” I revealed some facts about parents as consumers, some…

Jill Holtz 5 May 2022
parents are people too

Parents are People too – Surprising Facts about This Key Consumer Segment

In my last article “Parents are people too” I discussed why some marketers think that now that you are a parent that you have stopped being…

Jill Holtz 7 April 2022
insights on retail

One Irish Retailer Wins Hands Down for Parents

New insights* from parents on the topic of shopping both instore and online have just been released that shows for parents online shopping is growing…

Jill Holtz 28 February 2022
parents are people too

Parents are People too – Why Marketers May be Missing a Trick

Something funny happens when you become a parent. Suddenly you are inundated with marketing about your child. From baby products to things for your teen,…

Jill Holtz 23 February 2022
grocery shop

[INSIGHTS REPORT] Dunnes Stores Second Most Popular Supermarket With Irish Parents

This month we ran a two week insights project asking parents about family grocery shopping. We were curious about their shopping habits, and what makes them…

Jill Holtz 8 February 2022
parents and influence

Influencers Out-Influenced for Parents by Product Reviews and Recommendations

New insights* from parents on the topic of influence has just been released that shows that trusted reviews are the number one driver of uptake…

Jill Holtz 28 January 2022
Intelligent Listening

How Intelligent Listening Results in Stronger Connections Between Parents and Brands

ParentsandBrands offers a unique combination of highly engaged parents and marketing expertise. We continuously talk to and listen to our very active, articulate and engaged…

Jill Holtz 26 January 2022
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Recent Posts

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  • Bite-Sized Insights: 8 In 10 Families Have Up To 10 Smart Devices In Their Home​
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ParentsandBrands are a digital marketing consultancy with a focus on the consumer behaviours of parents. Learn more…

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