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Author: Michelle Davitt

Prior to founding MyInsightsOnTime, Michelle Davitt, COO, had 15 years’ experience in the UK working in publishing production as an account manager for Euromoney plc. She managed marketing campaigns for large international brands such as L’Oreal, Hugo Boss and Diageo. Michelle has worked with the MyKidsTime community of women as well as clients in a variety of sectors including Marks and Spencer, SSE Airtricity and Bord Bia.
Back to School Shopping

[INSIGHTS REPORT] Tesco 3rd as Irish Parents Reveal Their Favourite Back to School Retailers

We ran a two week insights project asking parents different questions about how they feel about Back to School shopping. We were curious to hear…

Michelle Davitt 29 June 2022
Family Days Out

[INSIGHTS REPORT] Catering for Different Ages Huge Factor for Choosing Family Days Out

We ran a two week insights project asking parents different questions about how they feel about family days out. We were curious to hear their…

Michelle Davitt 1 June 2022
Parents and Education

[INSIGHTS REPORT] Career Options Key Factor for Parents Guiding Teens on 3rd Level

We ran a two week insights project asking parents different questions about how they feel about education for themselves and their children. We were curious…

Michelle Davitt 31 May 2022
kids food products

[INSIGHTS REPORT] Offers Help Encourage Parents To Try New Kids Food Products

We ran a joint insights project with our partners Innovate Solutions asking parents about buying kids’ food products. We were curious to find out what…

Michelle Davitt 5 November 2021
marketing institute of ireland

Marketing Institute of Ireland In Conversation With ParentsandBrands

The Marketing Institute of Ireland hosts an “In Conversation With” series, which recently featured our co-founder Jill Holtz. The series aims to share experiences, insights…

Michelle Davitt 28 September 2021
Family life after COVID

[INSIGHTS REPORT] Parents Are Not Going to Splurge Savings Made During COVID

We asked parents to tell us their views and to give us feedback on what family life looks like post COVID. With lockdown restrictions finally…

Michelle Davitt 15 September 2021
insights from parents about food packaging

[INSIGHTS REPORT] Parents Shift Towards Food Product Choices Based on Sustainable Packaging

This month’s insights are all about the topic of food packaging. We asked parents from our trusted panel to tell us what they look for…

Michelle Davitt 8 September 2021
buying Irish

[INSIGHTS REPORT] 5 Key Insights from Parents On Buying Irish Food Products

This month’s insights are all about the topic of buying Irish. We asked parents from our trusted panel to tell us where and why they…

Michelle Davitt 1 June 2021
Back to school insights on spending

[INFOGRAPHIC] Back To School Insights from Parents

The 2020/2021 school year has been an unusual one for sure.  Many children have spent more time participating in online schooling than in a classroom…

Michelle Davitt 26 April 2021
what parents told us about cleaning and laundry

[INSIGHTS REPORT] Cost Is Key When Parents Buy Cleaning And Laundry Products

We asked parents to tell us their views and to give us feedback on what is important to them when it comes to cleaning and…

Michelle Davitt 21 April 2021
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Recent Posts

  • [INSIGHTS REPORT] Tesco 3rd as Irish Parents Reveal Their Favourite Back to School Retailers
  • Bite-Sized Insights: Family Fun Days Rank Top of the List for Outdoor Summer Events
  • Bite-Sized Insights: 1 in 4 Parents Happy for Christmas Advertising to Begin in September
  • Bite-Sized Insights: 7 In 10 Parents Try To Buy Seasonal Irish Produce
  • Bite-Sized Insights: 8 In 10 Families Have Up To 10 Smart Devices In Their Home​
  • Business (9)
  • General (4)
  • Insights (247)

ParentsandBrands are a digital marketing consultancy with a focus on the consumer behaviours of parents. Learn more…

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