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Author: Michelle Davitt

Prior to founding MyInsightsOnTime, Michelle Davitt, COO, had 15 years’ experience in the UK working in publishing production as an account manager for Euromoney plc. She managed marketing campaigns for large international brands such as L’Oreal, Hugo Boss and Diageo. Michelle has worked with the MyKidsTime community of women as well as clients in a variety of sectors including Marks and Spencer, SSE Airtricity and Bord Bia.
Staycations Bite-Sized Insights from Parents lead

Bite-Sized Insights: Two Thirds of Parents Plan to Holiday in Ireland this Year

Bite-Sized Insights: Two thirds of Parents Plan to Holiday in Ireland this Year For this week’s bite-sized insights topic, we were interested to find out…

Michelle Davitt 3 March 2023
grocery and food brands

[INSIGHTS REPORT] Two Thirds of Families Have Switched to Own Brand to Save Money on Food

We ran a two week insights project asking parents different questions about grocery shopping and buying food products. We were curious about their food shopping…

Michelle Davitt 7 February 2023
Insights from parents about influence and recommendations

[INSIGHTS REPORT] 95% of Irish Parents Recommended a Product or Service in the Last Year

We ran a two week insights project asking parents different questions about influence and recommendations. We were curious about how parents recommend, who they are…

Michelle Davitt 11 January 2023
Family Technology

[INSIGHTS REPORT] 38% of Parents Prefer to Buy Technology from Specialist Retailers

We ran a two week insights project asking parents different questions about how they feel about technology for the family. We were curious to hear…

Michelle Davitt 21 July 2022
Insights into Parents and Christmas

[INSIGHTS REPORT] Christmas Spending by Parents Expected to Increase

We ran a two week insights project asking parents different questions about how they feel about Christmas shopping. We were curious to hear their views…

Michelle Davitt 19 July 2022
Back to School Shopping

[INSIGHTS REPORT] Tesco 3rd as Irish Parents Reveal Their Favourite Back to School Retailers

We ran a two week insights project asking parents different questions about how they feel about Back to School shopping. We were curious to hear…

Michelle Davitt 29 June 2022
Family Days Out

[INSIGHTS REPORT] Catering for Different Ages Huge Factor for Choosing Family Days Out

We ran a two week insights project asking parents different questions about how they feel about family days out. We were curious to hear their…

Michelle Davitt 1 June 2022
Parents and Education

[INSIGHTS REPORT] Career Options Key Factor for Parents Guiding Teens on 3rd Level

We ran a two week insights project asking parents different questions about how they feel about education for themselves and their children. We were curious…

Michelle Davitt 31 May 2022
kids food products

[INSIGHTS REPORT] Offers Help Encourage Parents To Try New Kids Food Products

We ran a joint insights project with our partners Innovate Solutions asking parents about buying kids’ food products. We were curious to find out what…

Michelle Davitt 5 November 2021
marketing institute of ireland

Marketing Institute of Ireland In Conversation With ParentsandBrands

The Marketing Institute of Ireland hosts an “In Conversation With” series, which recently featured our co-founder Jill Holtz. The series aims to share experiences, insights…

Michelle Davitt 28 September 2021
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Recent Posts

  • Bite-Sized Insights: Family Festivals 2nd Most Popular Outdoor Activity for Families
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  • [INSIGHTS REPORT] 40% of Families Have No Private Health Insurance
  • [INFOGRAPHIC] 7 out of 10 Parents Now Using Shopping List to Keep Food Costs Down
  • Business (9)
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  • Insights (295)

ParentsandBrands are a digital marketing consultancy with a focus on the consumer behaviours of parents. Learn more…

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