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Author: Robyn Hamilton

cooking habits

Bite-Sized Insights: It’s True! Parents Really Do Love Cooking From Scratch

Bite-Sized Insights: It’s True! Parents Really Do Love Cooking From Scratch For this week’s bite-sized insights question, we were interested to find out about parents’…

Robyn Hamilton 26 April 2022
family celebrations

Bite-Sized Insights: Birthdays and Celebrations Planning Ramping Up with Parents

Bite-Sized Insights: A fifth of parents ready to host large group celebrations For this week’s bite-sized insights question, we were interested to find out if…

Robyn Hamilton 19 April 2022
home and garden

Bite-Sized Insights: 3 out of 4 Parents Plan to Spend on Home and Garden this Year

Bite-Sized Insights: 3 out of 4 parents plan to spend on home and garden this year For this week’s bite-sized insights question, we were interested…

Robyn Hamilton 11 April 2022
changes to family life

Bite-Sized Insights: Parents Look Back On The Last Year Of Family Life

We asked parents to describe to us what has changed for them since this time last year.
Robyn Hamilton 6 April 2022
parent networks

Bite-Sized Insights: Over 500 Contacts in an Average Parent’s Network

For this week’s bite-sized insights question, we were keen to get an idea of how wide a parent’s network is. We know parents have lots…

Robyn Hamilton 28 March 2022
outdoor family activities

Bite-Sized Insights: Outdoor Walking and Activity Trails Are Proving Key to Attracting Families

For this week’s bite-sized insights question, we asked parents to tell us what kind of outdoor family experiences they are looking forward to taking part…

Robyn Hamilton 21 March 2022
holidays in Ireland

Bite-Sized Insights: Staycations Deemed Expensive for Many Irish Parents

For this week’s bite-sized insights question, we asked parents to tell us if they plan to holiday in Ireland this year. Take a quick read…

Robyn Hamilton 20 March 2022
climate change and sustainability

[INSIGHTS REPORT] Almost 3/4 of Parents are Making Small Changes to Combat Climate Change

This month we ran a two week insights project asking parents different questions about how they feel about climate change and sustainability. We were curious…

Robyn Hamilton 7 March 2022

Bite-Sized Insights: Parents Want to Save for Children’s Education But Don’t Know Where to Start

For this week’s bite-sized insights question, we asked parents to tell us about their current savings plans for their children’s education. Take a quick read…

Robyn Hamilton 7 March 2022
in store versus online retail

[INFOGRAPHIC] Parents Call For Better Sizing Info for Kids’ Clothes and Shoes

Every month we put together an infographic containing some key stats from our latest insights report with parents. For this particular report, we were curious…

Robyn Hamilton 28 February 2022
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ParentsandBrands are a digital marketing consultancy with a focus on the consumer behaviours of parents. Learn more…

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