Each week we ask our trusted Insights panel of parents a key question. This week we were interested in finding out what their thoughts are about buying family technology. It turns out that 43% of parents prefer to go to a specialist retailer when buying family technology. Take a quick read of this week’s bite-sized insights to find out what else our trusted panel told us:
Would you like business-transforming insights for your brand? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help.
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We asked our Insights panel of parents to answer these quick questions:
When buying family technology items e.g. laptop, tablets where do you prefer buy from?
- Specialist retailer 43%
- Mix of these 30%
- Online 15%
- Multi-purpose retailer 12%
- Buy second hand 0%
Any thoughts on monitoring kids on technology?
Comments from our panel members included:
“Use of technology is limited to downstairs. No technology in the bedroom. I try to be present most of the time when using.”
“I set up the parental controls and watch time played on Nintendo Switch on the app.”
“I use an app called Screen Time. It gives me access to control their devices remotely and sends reports on usage, websites visited etc. I can view activity live from my phone and kids can earn screen time through chores and good behaviour.”
“It’s a mixture of blocking, watching what she is doing and also trusting her to be responsible.”
Reflections for Technology Brands and Retailers
- Parents will research online but prefer to buy family technology from retail stores. Are you targeting parents online in order to help with buying decisions and encourage sales?
- Do your products have robust parental controls? Are they easy to use? Parents like to monitor their child’s usage without eroding trust. Highlight these controls when marketing to parents.
- None of our respondents said they would purchase secondhand family tech. If you are a pre-loved technology retailer, what can you do better to reassure parents that they can trust your products?
- Online safety content on MyKidsTime always gets good views. For example, explaining to parents about different apps and what to be aware of. Consider creating useful content (or working with us!) to help parents navigate this space.
Would you like business-transforming insights from parents for your business? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help influence consumers to deliver long term profitability. Contact us now to find how we can help.