Bite-Sized Insights: Buying for the Home
Each week we ask our trusted Insights panel of parents a key question. This week we were interested in finding out what their thoughts are about buying for their home. It turns out parents buy from a variety of stores for their home. Take a quick read of this week’s bite-sized insights to find out what else our trusted panel told us:
Would you like business-transforming insights for your brand? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help.
Recommended reading: What Parents Told Us About Home Energy
We asked our Insights panel of parents to answer these quick questions:
Have you bought any of these items for the home this year?
Paint, paper, decorations 63%
Accessories (cushions, bedlinen etc) 60%
Furniture 47%
Appliances 40%
Garden items 43%
Kids furniture 37%
Lighting 23%
Other 10%
Where do you enjoy buying things for the home from?
Comments from our panel members included:
“I don’t think you can beat IKEA when it comes to shopping for the home. They have an amazing range of products that are good quality and value. Nothing beats the in-store experience. They do also offer a delivery and build service so no matter where you live, you can shop with them. Because of the value they offer, it is cost effective to add new accessories like cushions, rugs, curtains, lights etc. if you feel like changing the look of a room quickly.”
“I shop in a mixture of places, from online to stores directly. Price point and quality are driving factors at all times.”
“Locally, I like to shop for home furniture from EZ Living. I like their showroom and they also have discount store nearby, which I will visit if I am searching for larger items. For baking, garden and general home items, I like to visit my local Home Store + More. They offer online member discounts, online exclusives and deliver larger items, so handy in the current circumstances.”
“I love IKEA but living in the West of Ireland it is only a treat or a planned trip. Locally Home Store + More is great and has a good range and selection. Tesco is great for smaller pieces e.g.delph if something breaks or a really nice cup!”
“For online shopping, my favourites are Next and M&S. When I do go to stores, I like Home Store + More for practical bits and pieces, I recently discovered Sostrene Grene and love their home range. For a real treat you can’t beat a trip to IKEA, their marketplace is fab.”
“I like to buy local to support jobs.”
“Littlewoods because of quick delivery.”
“IKEA because I enjoy seeing it all displayed.”
“I’d buy from various different places. We did up a bedroom this year and did up our garden so we bought from Michael Murphy’s furniture store, Littlewoods, Caseys, Dunnes Stores, Home Store + More, Homesavers and Woodies.”
Reflections for the Retail Sector
- Seeing furniture and accessories in situ is helpful to parents. How is your online store showing parents what’s possible when they buy from you?
- Online exclusives and member discounts can help encourage online shopping, and with current circumstances, home delivery is attractive.
- Kids bedrooms offer an opportunity for retailers. Bed linen, curtains, accessories and adaptable furniture are all ways to upgrade the room to a different stage in your child’s life.
Would you like business-transforming insights from parents for your business? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help influence consumers to deliver long term profitability. Contact us now to find how we can help.
