Bite-Sized Insights: Parents Keen to Spend Time Rather Than Money This Christmas

Christmas Buying

Each week we ask our trusted Insights panel of parents a key question. This week we were interested in finding out how parents are planning to spend for the Christmas season this year. Take a quick read of this week’s bite-sized insights to find out what parents are saying about shopping for Christmas 2021.

Would you like business-transforming insights for your brand? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help.

Recommended reading: [INFOGRAPHIC] Christmas Planning Insights from Parents

Christmas Buying

We asked our Insights panel of parents to tell us how they’re planning to spend during the 2021 Christmas season. Here’s how they answered:

christmas buying

Comments from our panel members included:

“Spending time with loved ones is the most important. Save the planet and avoid unnecessary shopping.”

“I have always tried to be considered in what I spend/buy for Christmas so will continue as I am. I try and buy gifts people really want, and not buy for the sake of buying. A few years ago both of our families made the decision to stop buying for extended family as the kids just got so much. Instead we get nieces and nephews and our siblings bigger birthday gifts. I know some of my friends do Kris Kindle which works well too.”

“Will definitely be trying to buy more sustainable and local though.”

Happy, healthy family and friends is the best present.”

Grocery prices have gone up dramatically, which makes it harder not to spend more.”

“It’s not about the cost (as long as it’s not expensive), it’s about what the kids want and how appreciative they are.”

“We are giving the kids a capped amount that we will spend on them this year (not Santa aged kids now).”

“We don’t go mad at Christmas, so nothing really has changed for us. We do try to buy things we need to cut down on waste.”

“I’ve been picking up reduced bits in Aldi as a start towards presents, and ordering cheap bits from China when I can.”

“Last year we focused on buying Irish and will try keep some of our gifts Irish made this year.”

“Definitely won’t be buying as many things this year. Just feel family time together is the thing to focus on not stuff.”

“Try to get to to see all of our family. Last year we gave Christmas presents to some of our family in May!”

Actionable Insights for Retailers:

  • Over the last year we’ve seen a growing trend of parents looking to buy toys and gifts that are more sustainable and eco-friendly. Highlighting or even offering discounts or bundle offers on more environmentally friendly toy options could help attract new and loyal customers.
  • Parents want to support local and Irish businesses but are sometimes deterred by higher costs from independent retailers. Offering an extra like free delivery could help your business to stand out from the crowd.
  • Lots of parents told us that spending quality family time is more important to them this year than spending money. It would be a good idea to emphasise items that could facilitate this desire. For example, family-centred games and activities are sure to be a winner this year!

Would you like business-transforming insights from parents for your business? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help influence consumers to deliver long term profitability. Contact us now to find how we can help.

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