Each week we ask our trusted Insights panel of parents a key question. This week we were interested in finding out what their thoughts are about their climate change. It turns out that a lot of families have made small changes but feel they need help on bigger changes. Take a quick read of this week’s bite-sized insights to find out what else our trusted panel told us:

Would you like business-transforming insights for your brand? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help.

Recommended reading: Bite-Sized Insights: Family Health

We asked our Insights panel of parents to answer these quick questions:

How important is climate change to you?

  • We have made some small changes to our life e.g. recycle, buy bamboo toothbrushes 80%
  • It matters to me but I feel overwhelmed by it 9%
  • We have made lots of big changes to our life e.g. solar panels, electric car 7%
  • To be honest, I don’t really care / I don’t feel it’s up to me to do something about it 4%

Climate Change

Any thoughts on climate change and families?

Comments from our panel members included:

“I really think that behavioural change is important in encouraging people to make changes. Sometimes it’s a bad habit that just needs to be broken. Also kids play a big role in getting parents to change things at home so it is so important to teach more about it in schools.”

“If everyone makes small differences, it will benefit the next generations.”

“Some visuals would be great – sometimes even knowing what can be recycled can be overwhelming.”

“We do what we can but honestly feel manufactures and suppliers need to step it up. It’s cheaper to buy pre-packaged fruit and veg and I hate how much plastic I dump each week after our shop.”

“Climate change is and should be very important to us all. The reality however is that to make big changes in our lives, like having an electric car, insulating the house properly, eating local produce, etc. is out of our budget. I think we are not alone on this.”

“We try our best but sometimes I feel so confused I don’t know if what we are doing is actually helping. I try explaining it to our daughter so she grows up being aware because as kids we never heard anything about climate change.”

“I think a lot of people can be quite lazy when it comes to recycling which has a negative knock-on effect when it comes to climate change. I’ve actually been in people’s houses pre-Covid and witnessed people putting glass bottles in the regular bin rather than taking them for recycling. I think education is the key and adults can teach children about climate change and recycling from a young age which will ultimately benefit the planet.”

“I think we all need to make changes to protect our world for our children and grandchildren.”

“It matters to me, we try our best to help by recycling plastics and buy refill hand washes to reduce plastic as every little helps.”

Reflections for Brands

  • Are you communicating your sustainability message well for your products?
  • Can you create content to help parents make small (and big) changes in their household?
  • Is your product packaging recyclable? Has it been made from recycled material? Parents care about this.

Would you like business-transforming insights from parents for your business? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help influence consumers to deliver long term profitability. Contact us now to find how we can help.