Bite-Sized Insights: Days Out and Visiting Attractions

Days Out

Each week we ask our trusted Insights panel of parents a key question. This week we were interested in finding out what families are thinking about with regards to days out and visiting attractions now that Ireland is opening up again. It turns out 69% are planning to do this during the summer. Take a quick read of this week’s bite-sized insights to find out what else parents told us:

Would you like business-transforming insights for your brand? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help.

As attractions and visitor venues reopen, are people planning to get out and about this summer? It appears so, as our trusted panel told us that they were prepared to get out again.

Recommended reading: What Parents Told Us About Days Out in Ireland

We asked our Insights panel of parents to answer this quick question:

Do you plan to take days out to attractions as things reopen?

  • Yes I plan to, and I don’t mind indoors as long as socially distanced 40%
  • Yes I plan to but only attractions with outdoor spaces 29%
  • I’m not sure yet waiting to see how things are 29%
  • No I don’t plan to 2%

Days Out

Some additional comments from our panel members included:

“We need to get out and about, the kids are officially on their school holidays and the weather is terrible, we all need to keep our sanity and stay safe also.”

“Outdoor and then move to socially distanced indoor attractions if things keep moving in the right direction.”

“Yes, yes, and absolutely yes. The show must go on!!”

“Limited and pre-booked capacity is essential.”

Reflections for Visitor Attractions

With the appetite there, it’s good news for visitor attractions. They must stay vigilant on their social distancing and capacity though to reassure visitors. Use time slots and a booking system where possible to reassure visitors that numbers will be monitored.

If the attraction has outdoor space, then this may be an opportunity to put in more seating to allow more visitors to come, enjoy picnics for example.

Extra promotion of outdoor spaces is advised, given that 29% will only visit in that instance. Is there any opportunity to provide some outdoor food options (e.g. food truck/take away service window) where possible to capture more revenue from visitors?

Communicating well on your website and social media is essential to reassure people that it’s safe to come both outdoors and in.

Would you like business-transforming insights from parents for your business? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help influence consumers to deliver long term profitability. Contact us now to find how we can help.

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