Each week we ask our trusted Insights panel of parents a key question. This week we were interested in finding out what their thoughts are about eco-friendly products. It turns out that parents are keen to buy more environmentally-conscious products and are taking action bit by bit. Take a quick read of this week’s bite-sized insights to find out what else our trusted panel told us:

Would you like business-transforming insights for your brand? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help.

Recommended reading: Bite-Sized Insights: Climate Change

We asked our Insights panel of parents to answer these quick questions:

Have you changed what you buy in any of these categories to be more eco friendly? (select all that apply)

  • Household Cleaning Products 71%
  • Food products e.g. avoiding individually wrapped items/recyclable packaging 61%
  • Food Storage Products 54%
  • Paper products e.g. toilet paper 36%
  • Hair or Beauty Products 29%
  • Personal or Health Products e.g. toothbrushes 29%
  • Other 7%

insights from parents about eco-friendly products

Any thoughts on buying in a more eco-friendly way?

Comments from our panel members included:

“I am always looking to buy more eco-friendly products.”

“Manufacturers need to reduce plastic wrapping.”

“I have found some eco friendly products are more expensive to buy which can stop people from purchasing them. If they were the same price or less expensive I would be more inclined to buy more of them.”

“I try to avoid single use plastic, I buy fruit and veg loose, I bring my own bags and I use refillable cleaning products.”

“I try as much as possible. I’m recycling even soft plastics at a recycling plant as there’s a phenomenal amount every week coming back with our shop, even with being environmentally conscious.”

“There’s definitely more eco friendly stuff available nowadays.”

“I try to do what I can when I can. Seeing new ideas coming up all the time.”

“Trying to switch to more eco friendly products bit by bit when I find I good alternative.”

“Making gradual small changes e.g. loose fruit/veg, replace liquid soap with bar soap. Every little change makes a difference.”

“Yes it’s a pity it costs so much more than buying normal items.”

“I am trying to increase our purchase of eco-friendly products. We have been using up all products that are in the home and replacing with eco friendly ones.”

“Yes, it is a good to be more eco friendly. We print less to save paper etc.”

“Have had time to be more aware of eco friendly changes during first lockdown. I started making small changes and have been building on them since.”

Reflections for Retailers and Brands

  • If your product packaging contains plastic, now is the time to look at alternatives as parents want more eco-friendly packaging.
  • Eco-friendly shouldn’t mean premium pricing so where can you bundle products or run offers to help people make the switch?
  • If you currently don’t offer refillable options on your products, it could be a good time to consider adding those as there is growing demand for refillables.
  • People want to make changes, help them by providing useful content on your website & social media channels.
  • Shout about the benefits of your eco-friendly products or services, not only from an environmental aspect, but how well they work in order to build trust with your target market.

Would you like business-transforming insights from parents for your business? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help influence consumers to deliver long term profitability. Contact us now to find how we can help.