Bite-Sized Insights: Parents Want to Switch to Hybrid/Electric Cars But Cost Biggest Barrier

Parents Want to Switch to Hybrid/Electric Cars But Cost Biggest Barrier

Bite-Sized Insights: Parents Want to Switch to Hybrid/Electric Cars But Cost Biggest Barrier

For this week’s bite-sized insights topic, we were interested to find out what parents think about electric and hybrid cars. Have they made the switch? Take a quick read of this week’s bite-sized insights to find out what parents are saying about electric and hybrid cars. 

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We asked our Insights panel of parents to tell us if they’ve switched their car to a hybrid or electric model. Here’s how they answered:

hybrid electric car

Of the parents who have made the switch, here are some of the models they mentioned:

  • Kia Ev6 GT line
  • Kia Sorrento
  • Lexus Ct200h
  • Mitsubishi outlander PHEV
  • Nissan Leaf (x2)
  • Renault Grand Scenic diesel hybrid
  • Skoda Enyaq
  • Toyota Auris Hybrid
  • Toyota CHR hybrid
  • Toyota Corolla hybrid
  • Toyota Prius
  • Toyota Rav
  • Toyota Rav4
We also asked parents what were the barriers to them switching to a hybrid or electric car:

We also asked Any other thoughts on electric or hybrid cars? Comments from our panel members included:

I’d love to switch but until the price comes way down it’s just not going to be feasible or our family.”

“It is great that more makes and models are coming onto the market. It gives us a better choice and in time hopefully a better stock of secondhand models.”

“Long term they will be better for the planet emissions wise but in order to create enough electricity to charge a country full of cars we dont have the infrastructure currently to meet our current needs. We have regular power outages and if we are trying to run a car off the supply we have no guarantees. Not helpful when you have a child with special medical needs.”

“The efficiencies vary wildly. Toyota seem to have the best hybrid models and if I was going for a smaller car I would probably go for a Toyota. I needed a 7 seater and there was not a suitable Toyota 7 seater. I would not go for an electric only car as I just don’t believe the infrastructure to be there for long distance drives across the country. I also have 2 young children so even if I could recharge half way I don’t want to have them getting bored sitting in a car waiting on a charge. I would consider an electric car for a second smaller car if we still had the bigger non electric car for family holidays / trips.”

“It’s great but not there yet. Another 5 years and hopefully more availability of charging options and charge at home options. Perhaps more grants to make transition.

Actionable Insights for Car Brands

  • What payment plan options are you offering families to encourage them to make the switch to your electric or hybrid models? 
  • Many parents have concerns about battery efficiency, long journeys, cost of charging. Calculators and tools as well as practical examples of other families to show them what they could save will help build brand trust. 
  • Understanding what would motivate parents to buy and activate them to recommend your car brand is key, contact us today to find out how we can help. 

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