Bite-Sized Insights: Family Health Insurance

family health insurance

Each week we ask our trusted Insights panel of parents a key question. This week we were interested in finding out if parents currently hold any family health insurance policies. Take a quick read of this week’s bite-sized insights to find out how popular family health insurance is with parents today.

Would you like business-transforming insights for your brand? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help.

Recommended reading: Presenting Parents with Problem Solving Ideas is a Winner

family health insurance

We asked our Insights panel of parents to tell us if they have family health insurance. Here’s how they answered:

Comments from our panel members included:

“It’s very expensive and you get no perks.”

“If we pay for health insurance, then it should mean faster services. If the government took out all the levies more people could afford it.”

“I have it for peace of mind in case we need it!”

“It should be made affordable for everyone.”

“I disagree with private health insurance. People should get care based on their needs. I am a nurse in the public sector.”

“Find it very expensive but afraid to give it up in case something crops up!”

“I would like to think that health insurance is something that should be readily available to everyone but that is not the case unfortunately, and it can cost too much at times and in others there are exclusions and nothing is really covered in the small print, so it is hard to tell if the costs outweigh the actual benefits.”

“It’s too expensive to have, so I had to cancel mine.”

“I wouldn’t be without it, it is peace of mind.”

I hate it! I hate the way hospitals abuse it and charge the insurance companies insane amounts of money while the same service is free to all anyway.”

“I think it’s a waste of money made to pray on a parents’ insecurities. There are no private rooms in the children’s hospitals. If your child is seriously sick they will be seen to in the same way and timeframe as everyone else. The only thing it helps with is seeing a consultant sooner for non-emergency issues but you can do that with the cross border directive anyway, which the HSE pay for!”

“It should be affordable to every family as it is a necessity for everyday life.”

Actionable Insights for Family Health Insurance Providers:

  • Regarding health insurance specifically, parents tell us that policies are often difficult to understand and see exactly what you are or aren’t getting from each offering. Consider creating online visuals that make it easy and clear to see what benefits are included or not included on each of your different policies.
  • Always offer the best price on the renewal email. Parents tell us it aggravates them when they call you and you offer them a better price just because they picked up the phone. If they know you are offering the best price first time, it will help build trust and loyalty.
  • If you require forms to be filled in, signed and returned, make it possible to fill those in online rather than having to print, fill in by hand, sign, scan and email. Parents are busy and want to do the best for the environment, so having this option will make you stand out from the competition when it comes to renewal!
  • One third of parents don’t have family health cover, how can you improve your marketing to target this sector?

Would you like business-transforming insights from parents for your business? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help influence consumers to deliver long term profitability. Contact us now to find how we can help.

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