Bite-Sized Insights: Parents Say Quality Time Together Key for Family Wellbeing

Each week we ask our trusted Insights panel of parents a key question. Given that it’s January and everyone is in New Year’s Resolution mode, we decided to find what activities parents take part in to care for their family’s wellbeing. Take a quick read of this week’s bite-sized insights to find out what parents are saying about family wellbeing in 2022.

Would you like business-transforming insights for your brand? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help.

We asked our Insights panel of parents to tell us if what things they do regularly for family wellbeing. Here’s how they answered:

Any other thoughts on family wellbeing? Comments from our panel members included:

“Family wellbeing is very important, especially at the moment during the pandemic. Keeping our bodies and minds as healthy as possible is my current main aim for the family. We eat a whole foods plant based diet (meat is consumed maybe one a month), we walk to and from school (weather permitting), we go to the mountains as often as we can at weekends for exercise and to immerse ourselves in nature. I have practiced mindful meditation for years and encourage the kids to talk about how they feel and be in touch with how their bodies and minds are feeling. It’s important to understand the differing personalities in the family (introverts and extroverts) to make sure all our needs are met.”

“We usually try to have our dinner together as a family although it’s getting more difficult now as kids getting older and at college/ work etc so all in at different times.”

“We try to get out and about but it’s harder on wet days, or just sit and watch a movie together! We often eat together as kids are still young, I think it will be harder as they become teenagers.”

“There’s not a lot of free indoor opportunities for families to undertake activities together. When weather is bad I’ve no clue on what to do or where to go especially on weeks where there might not be spare money for the likes of bowling etc.”

“Growing up with very health-focused parents, it’s good to teach children how to be ok with having days off especially when you’re older.”

“Yes we need to get out more but with COVID restrictions it’s difficult to go anywhere without feeling anxious especially when my husband is high risk 😒😢”

“Am lucky my kids are very active playing football training/matches most evenings. We generally have a healthy diet home cooked meals plenty of fruit and veg do eat too many treats but hard not to.”

“Eating meals together with no screens or distractions so we communicate with each other and it offers the children opportunities to vocalise their thoughts.”

Key Takeaways for Family-Oriented Brands:

Rather than jumping to diet or exercise, many parents’ top of mind association with the term ‘family wellbeing’ was spending quality time together. Brands that support this objective will attract parent consumers looking for ways to connect with their kids.
‘Eating meals together’ was a term that came up often – parents really value this time with their children as it is a daily opportunity for bonding. Food brands could use this as an opportunity. For example, create messaging and content that encourages the whole family to get involved with meal times.
Want to find out how your brand fits into families’ wellbeing? We can help! Get focused, in-depth insights from parents with ParentsandBrands.com.