Bite-Sized Insights: Garden Spending Plans
Each week we ask our trusted Insights panel of parents a key question. This week we were interested in finding out what their spending plans are for their garden this year. It turns out that most parents are planning to buy new things for the garden, everything from plants to lights to new BBQs. Take a quick read of this week’s bite-sized insights to find out what else parents told us:
Would you like business-transforming insights for your brand? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help.
Recommended reading: What Parents Told Us About Home Retail
We asked our Insights panel of parents to answer these quick questions:
What do you plan to spend on in your garden in the next few months? (select all that apply)
- Seeds and plants 66%
- Garden furniture 42%
- Garden lights 40%
- Lawn care 33%
- Paving and patio updates 30%
- Garden play equipment 23%
- New BBQ 19%
- Other 13%
- No plans to spend 12%
- Garden equipment 6%
Any further thoughts on what your garden spending plans are for this year?
Comments from our panel members included:
“We plan on spending time and plenty of it. This is the 1st year that we will be able to spend time in the garden as it has always been so swampy up to now. So looking forward to being able to enjoy it as a family.”
“I’m going to create a fairy garden for the children and a ball run using gutter piping. I’ll also be buying new garden furniture.”
“Garden improvements if budget allows, i.e. exterior paint, compost and ideally a polytunnel so I can grow more fruit and veggies.”
“Our garden has been very important for the last year so would love to make it more homely.”
“Plan on painting the garden walls to bring in some light”
“I might invest in some new patio pots and garden furniture – I’ll see what the old ones look like when the weather gets better and I take them out of the garage.”
“Garden chairs and a table and want to plant some flowers with the kids.”
“Gates and railing. I have a polytunnel so have pretty much all my veg and flowers set depending on frost.”
Reflections for Garden Retailers
- Parents plan to continue spending time in their gardens this year so creating content with ideas for them to make improvements to their garden and patio spaces is a good way to be helpful and build trust.
- Plants and seeds are top when it comes to what parents are going to spend on for their gardens this year. So highlighting child-friendly varieties that are easy to maintain and that the kids can get involved in helping to plant is going to make those products more attractive to parents.
- Garden furniture and lights are also items that parents are considering investing in. If you have a good selection of these items, use your social media channels to highlight them through pictures and images to show parents how these items could look in their gardens.
Would you like business-transforming insights from parents for your business? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help influence consumers to deliver long term profitability. Contact us now to find how we can help.
