Each week we ask our trusted Insights panel of parents a key question. This week we were interested in finding out what how parents feel about special offers when grocery shopping. Take a quick read of this week’s bite-sized insights to find out what parents are saying about special offers while grocery shopping.
Would you like business-transforming insights for your brand? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help.
Recommended reading: Bite-Sized Insights: Pensions
We asked our Insights panel of parents to tell us how important special offers and deals are to them when they are out doing their grocery shop. How important is getting a good deal? Do offers and promotions make a significant impact on parents grocery buying habits? We asked parents to tell us when it comes to deals and offers what factors matter. Here’s how they answered:
Comments from our panel members included:
“I like offers that are specific for you, like the Lidl ones where we would use maybe 75% of them each week, not just because they are on offer but we know the kids will eat the product.”
“I usually look for the offers on my staple products because anything else would be a waste. Non-perishables are my favourite.”
“I’m always looking for special offers and deals when doing the shopping. We meal plan and if I spot something on discount I sometimes change meals on the spot to save money.”
“I usually shop in Lidl so they have decent prices and don’t need to worry about deals much.”
“It is good when supermarkets run special offers.”
“Sometimes the stores (like Dunnes) send you vouchers for things you never buy (specific items like baby formula) which is pointless – it would be better if they were more specific to you (they see you buy lots of biscuits so send me one for that!). Others like the Lidl app are just generic for everyone and are mostly on food, which is handier.”
“Love to get a favourite product on discount. Always stock up especially non-perishable reduced items.”
Actionable Insights for Grocery Providers:
- Parents want more specificity when it comes to special offers. So tailoring offers around family brands and against their buying habits is going to encourage more take up.
- Parents appreciate special offer events, make sure to well publicise upcoming events to ensure that customers are aware and can stock up on favourites. Social media is a great way to do this.
- Engage with your consumers – it may be worth carrying out insights surveys (we can help with this) to find out what kind of products parents would most like to see discounted or bundled into money-saving deals.
Would you like business-transforming insights from parents for your business? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help influence consumers to deliver long term profitability. Contact us now to find how we can help.