Bite-Sized Insights: Health Insurance
Each week we ask our trusted Insights panel of parents a key question. This week we were interested in finding out what their plans are with regards to Health Insurance. It turns out none of our panel plan to cancel their insurance at the moment. Take a quick read of this week’s bite-sized insights to find out what else our trusted panel told us:
Would you like business-transforming insights for your brand? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help.
While everyone in Ireland is entitled to medical treatment, the reality is that the public health system is stretched and there are long waits for specialist services. Many families opt for private health cover.
In 2019, according to The Health Insurance Authority, 45% of the population (2.2M) have private health insurance. the average amount paid for a premium for in-patient cover was €1,210 in 2018. So for families that opt for this cover, it can be a significant cost for the year.
Recommended reading: Proof that Parents want Practical Family Lifestyle Content
We asked our Insights panel of parents to answer this quick question:
What are your plans with regards to Health Insurance?
- I’m keeping or renewing at the same level 75%
- Don’t have / want health insurance 23%
- Can’t afford health insurance 3%
- Have cancelled or don’t plan to renew 0%
Comments from our panel members included:
“I feel it’s worth having but it is expensive.”
“I currently don’t have health insurance but am strongly thinking of taking it out in the coming months to make sure I’m adequately covered.”
“I have a GP visit card so don’t really need it, but if I did then the market for it is quite confusing and I would have no idea where to start or what type of policy I would need.”
Reflections for Health Insurance Brands
- Is your communication about family health cover and the options you offer as clear as it could be?
- Parents want useful content about family health, if you have this on your blog, make sure to share it on your social channels regularly
- What extra value can you offer parents in your family plans?
Would you like business-transforming insights from parents for your business? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help influence consumers to deliver long term profitability. Contact us now to find how we can help.
