Bite-Sized Insights: Over Half of Parents Don’t Stick to One Supermarket for Main Shop
For this week’s bite-sized insights topic, we were interested to find out about parents and how they do their weekly food shop. Take a quick read of this week’s bite-sized insights to find out what parents are saying about grocery shopping.
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We asked our Insights panel of parents to tell us about their weekly food shopping. We asked them where they do their main weekly grocery shop. Here’s what they answered:
We also asked “Any other comments on grocery shopping?” Comments from parents included:
“Would grab odd bits from other shops throughout the week but main shop is the same shop on the same day every week.”
“It seems that every week that the price of food is going up. As well as everything else even going up like firelighters and fire logs.”
“I do one main grocery shop and try to avoid mid week top up shops by buying and freezing extra bread and milk for the week. Every few months I try a different supermarket to see if I can reduce my grocery costs to ensure I am getting the best deals.”
“Dunnes Stores for my main shop then I will do a top up shop at Aldi as they have some products I prefer to those available Dunnes.
Can’t get everything I want in main supermarket so have to shop around. Also finding it hard to find certain meats every week not in stock.”
“Would grab odd bits from other shops throughout the week but main shop is the same shop on the same day every week.“
“I had to split my shopping into 2 trips throughout the week as the shops are more expensive and missing products from one visit to the next.”
“Depends on where has the best deals but each store you go to never has everything you need so it’s hard to do one shop in just one store.”
Actionable Insights for Grocery Retailers
- Parents are telling us they are feeling the pinch when it comes to the weekly shop, with many carefully controlling their budgets. Content around cheaper dinner ideas could help you stand out to parents in this busy market.
- Understanding what categories are likely to stick in the basket and which will be dropped when prices keep increasing is going to be key for what you offer this valuable segment this year. Sense-checking with parents should be part of your ongoing strategy this year.
- When was the last time you talked to parents about your loyalty scheme or discounts/offers you communicate? We can help find out what they think and what they do (or don’t) value so your scheme/offers can be on point this year.
Want to find out exactly what it is parents want when it comes to their grocery shopping? We can help! Contact us to start your parents insights journey