Bite-Sized Insights: Parents Buying Insurance
Each week we ask our trusted Insights panel of parents a key question. This week we were interested in finding out the different ways in which parents purchase different kinds of insurance policies. Take a quick read of this week’s bite-sized insights to find out how parents are taking out insurance policies.
Would you like business-transforming insights for your brand? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help.
Recommended reading: What Parents Told Us About Family Insurance
We asked our Insights panel of parents to tell us how they feel about buying insurance. Here’s how they answered:
Comments from our panel members included:
“It is really annoying when you get your renewal quote and they offer you a discount for renewing online and then you call them and get a bigger discount. Why can’t insurance companies offer you the best deal 1st time, so that you can renew knowing you got the best price. It means I end up switching annually or holding for hours to try and get a better price.”
“I absolutely hate buying insurance.”
“It’s always best to shop around and I do this every year as the price is far too expensive.”
“I do shop around every year for car insurance and after comparing packages will go with the most competitive quote. There’s no bonus for loyalty where insurance is concerned.”
“It’s easy to switch, do look around for cheaper car insurance each year. Health insurance is too expensive.”
Actionable Insights for Insurance Providers:
- While insurance is necessary, people don’t want to feel ripped off, always offer the best quote you can first time around. Don’t wait for your customers to call and then offer them a slightly better price or price match a competitor.
- Creating content that helps parents with different aspects of family life is a good way to build brand trust so that your brand is in mind next time they need insurance.
- Can you offer more combination discounts than just car+home to give a whole approach to family insurance?
Would you like business-transforming insights from parents for your business? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help influence consumers to deliver long term profitability. Contact us now to find how we can help.
