Bite-Sized Insights: More Parents Replacing TV Subscriptions for Streaming Services

Each week we ask our trusted Insights panel of parents a key question. This week we were interested in finding out which streaming services parents are subscribed to. Take a quick read of this week’s bite-sized insights to find out what parents are saying about streaming services.

Would you like business-transforming insights for your brand? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help.

We asked our Insights panel of parents to tell us which of the following paid streaming services they use. Here’s how they answered:

Comments from our panel members on streaming services included:

“There are a lot of them but the likes of YouTube and Spotify, I use the free version, and we share the price of Netflix with another family member, there are too many to pay for them all.”

“I think a lot of the time we have all these streaming services but if you really looked at them we would be able to use just 1/2 and still have the same experience. I feel we sign up for these things but rarely use them all consistently.”

“I end up paying for a streaming service just to watch a particular show. Like The Morning Show on Apple TV. It’s a great series so it’s worth it.”

“Would use with Sky subscription but streaming used the most.”

“Love them, a great way to ensure we’re only watching what we want and our kids aren’t being exposed to ads on the TV.”

“I particularly like the choice of shows on streaming services. You can restrict the age level to suit various family members, which is good if you have younger children / teens accessing the content. I love the fact that there are no ads and I can watch whenever and wherever I like. For Spotify, it is great – you can have all of your favourite music easily accessible in one place.”

“Only have the one subscription as we try not to use tv too much. Children are 5 & 2, so we only use it to watch a movie once a week… wouldn’t say I wouldn’t subscribe to others in future but for now we can manage without them.”

“They are going to take over from national television in the future.”

“Most of these are included as part of a bundle/special offer otherwise I would strongly consider cancelling them especially Apple TV – it never gets used, and we’re not 100% sure what’s included or how it works. It seems unnecessarily complicated compared to the other streaming platforms.”

“It would be great if there was one ‘super site’ that you could manage all your subscriptions in one place.”

“Too many out there to be honest, everything that is half decent you need to pay for.”

“When we take on a new one my kids have to decide which one to get rid of as can’t have it all! Too expensive!”

“I love streaming services and get really great use out of them as the choice is so good. It’s very rare that I go to look for a film or TV series and can’t find it.”

“We cancelled our TV subscription in favour of the above during lockdown and have never looked back. Most TV programmes can be found for free on RTE Player, Virgin Media Player and All 4. We pay for the year so it works out cheaper.”

Actionable Insights for Streaming Service Providers:

Parents really appreciate age suitability and other guidelines that help them to easily decide whether content is suitable for their child. Providing content on your social channels to help parents choose suitable movies and shows to watch with their children will engage parents and build brand trust.
Some parents are feeling hampered with choice paralysis when it comes to the abundance of streaming platforms available. Developing messaging which taps into what attracts parents specifically and makes your service stand out can help attract new sign ups. ParentsandBrands can help with this!
Parents have told us that family movie nights are a big part of family life, and competitions are always popular. Why not run a give away for a family to win the ultimate family movie night prize (treats, merchandise, equipment, free access to your streaming service or movie for a period of time etc.)?

Would you like business-transforming insights from parents for your business? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help influence consumers to deliver long term profitability. Contact us now to find how we can help.