Bite-Sized Insights: Messaging 2nd Most Popular Way Parents Share Recommendations
For this week’s bite-sized insights topic, we were interested to find out about sharing recommendations for products and services. Take a quick read of this week’s bite-sized insights to find out what parents are saying about how they recommend and what.
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We asked our Insights panel of parents to tell us how they share recommendations or experiences to family or friends? Here’s how they answered:
We also asked “When was the last time you recommended a product or service to family or friends and what was it?” Comments from parents included:
“Recommended visiting places or not at Christmas regarding kids.”
“A few weeks ago regarding the An Post mail boxes to UK.”
“Last week – a restaurant recommendation.”
“Yesterday. It was a Santa Sleepover in Clanard Court, Kildare. I got a good few messages on Facebook afterwards asking how to book!”
“Teetha sugar free granules for babies teething. I have recommended it to many a new mom as it gave great relief to my children as recommended by my mother in law.”
“Last week and this week. A lamp I purchased on Black Friday on Amazon.”
“Buying a bike or a bbq – recommended to friends recently who wanted to do both.”
“I recommended the Halloween experience at Lullymore Heritage Park to friends with kids the same ages.”
“I recommended Johnstown House Hotel to work colleagues, AXA to family for car insurance, natural products to my daughter, all in the past month.”
“Last Friday I was talking to a friend about airfryers and I recommended a ninja I have one and it’s the best thing I’ve ever bought my brother in law also bought one after we recommended it to him and his wife and they love it.”
“Over 6 weeks ago and it was the Dunnes app which I recommended.”
“I recommend to my friends all the time. I recommended a Santa visit yesterday.”
“I recommended Boots website to my friend the other day when we were having breakfast together as they have amazing bargains for Christmas and delivery is so fast!“
Actionable Insights for Brands
- Check that it’s super easy for people to share your products/services online using WhatsApp as that’s a super popular method for parents to share recommendations.
- Recommendations consistently come top across all consumer categories as the key influence for trying a new brand or product. An average parent’s network is over 500 in size, so activating parents to become recommenders in their network should be a key part of your marketing plan.
- Working with publisher websites such as Mykidstime.com can help build brand trust with parents for your brand as they are engaged and share content.
- Want to find out exactly what it is parents want when it comes to your offerings? We can help! Contact us to start your parents insights journey