Bite-Sized Insights: Recommendations are The Key Driver for Parents to Try New Brands
For this week’s bite-sized insights topic, we were interested to find out what makes parents try a new brand. Take a quick read of this week’s bite-sized insights to find out what parents are saying about trying new brands.
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We asked our Insights panel of parents to tell us what factors would make them try a new brand they have never tried before? Here’s how they answered:
We also asked “What was the last new brand you tried and why did you try it?“. Comments from parents included:
“Deliciously Ella. Packaging caught my eye and had seen ads on various websites I regularly read.”
“Smirnoff Hard Seltzer. A flavour I like was on special and I’d heard lots about hard seltzers and wanted to try them.”
“WYX Laundry Cleanser – I tried it because my usual laundry cleanser wasn’t available & also it was cheaper.”
“Arthelio by Pamex. I got a free sample and I liked it so I have continued to buy it.”
“It was soup recommended by friends and so went ahead and tasted it. It’s been our family favourite for awhile now. SuperValu branded soup.”
“Mutti sieved tomatoes jar. They were on offer where I shop and I normally buy chopped tomatoes but I decided to give them a try. I’ll definitely be getting them again. The kids loved that there were no ‘lumps’ in their lasagne!”
“Cadbury Roundie Biscuits. They were on offer and I was going to visit a friend and wanted to bring along something nice to go with a cup of coffee.”
“Yves St Laurent foundation – recommended by a friend.”
“The lunch bag company (does school lunches) the school endorsed it. I checked their social media pages and looked at reviews from parents. For every 5 lunches paid for they give you 1 free lunch. Saves time and money.”
Actionable Insights for Brands
- Parents told us that offers can help encourage them to try new products, so look at how you can communicate offers to them through your marketing channels
- Recommendations consistently come top across all categories as the key influence for trying a new brand or product. An average parent’s network is over 500 in size, so activating parents to become recommenders in their network should be a key part of your marketing plan.
- Working with publisher websites such as Mykidstime.com can help build brand trust with parents for your product or service if they’ve never tried it before. That came third in the list of factors above.
- Want to find out exactly what it is parents want? We can help! Contact us to start your parents insights journey