Bite-Sized Insights: 7 In 10 Parents Try To Buy Seasonal Irish Produce

fruit and veg

Bite-Sized Insights: 7 in 10 parents try to buy seasonal irish produce

For this week’s bite-sized insights topic, we were interested to find out how important buying seasonally and locally is to parents when buying fruit and veg. Take a quick read of this week’s bite-sized insights to find out what parents are saying about buying seasonal fruit & veg.

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We asked our Insights panel of parents to tell us how important buying seasonally and locally is when they do their fruit & veg shopping Here’s how they answered:

seasonal fruit and veg
seasonal fruit and veg

We also asked Any other thoughts on buying seasonally and locally? Comments from our panel members included:

“Depending on what fruits and vegetables I need – but I do try to buy locally and in season where possible.”

“Buying things in season not only tastes better but gives the variety during the year so we never grow fed up of certain things and look forward to them coming back into season again. It also has to be more eco friendly and natural to only buy when things are in season.”

“It’s easier in summer time to find a wider range Irish produce of course but I always try to find Irish produce first.”

“We try, but seasonal doesn’t always apply to our family. There are certain fruits & veg that we tend to stick to all year but for strawberries we prefer a specific local farm store. So – a mix! Also…. price is definitely a factor.”

“I prefer to buy seasonal products as they are usually on offer when they are plentiful and they also taste better and have a better shelf life. I try to buy local products to support local suppliers and workers.”

Actionable Insights for Fruit and Vegetable Brands

  • Most parents are keen to buy local and seasonal produce. Make it as easy as possible for them with large displays and clear labelling to save time-strapped parents stress finding what they want quickly.
  • Clear signage emphasising the benefits of buying local and seasonal produce will also help. Kid-friendly recipe leaflets featuring seasonal ingredients would be helpful for parents to get their kids excited to try new fruits and vegetables. 
  • Understanding what would motivate parents to buy seasonally and locally is key, contact us today to find out how we can help. 

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