Bite-Sized Insights: 8 in 10 families have up to 10 smart devices in their home
For this week’s bite-sized insights topic, we were interested to find out about smart devices in the home. How many does an average family have? Take a quick read of this week’s bite-sized insights to find out what parents are saying about smart devices in the home.
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We asked our Insights panel of parents to tell us how many devices (Smartphones/tablets/laptops/Echo or Alexa/Smart TV’s etc.) they have in their home. Here’s how they answered:
We also asked Any other thoughts on devices / smart technology? Comments from our panel members included:
“I love technology, but I really don’t love how dependent we are on it. Because everything is connected, if one thing malfunctions, we are lost.”
“Trying to keep them to a minimum! Apart from the smart tv, all the other devices are for grown ups. My kids are 5 and 8 so I don’t think we’ll get away with that for much longer!”
“Devices and smart technology are great and can make our lives easier but they’re no substitute for fresh air and exercise so I make sure to take regular breaks from them.”
“Our house works on smart technology now (CCTV, lights, alarm, heating)
Kids are pros at using all the controls. Still have strict rules around “screen time” however as they are very young still and do become overwhelmed with too much time on the iPad.”
“While they can be great when they work, you do need decent wifi/internet connection to get the best benefit from them.“
Actionable Insights for Technology Brands
- Education is one area that many parents are happy to use technology to support their child. Compiling lists of safe apps for kids to use for homework and project research is a win.
- Many parents have concerns about screen time for their child. Creating tips and helpful, practical content is a good way to build brand trust and attract new customers to your brand.
- Understanding what would motivate parents to buy and activate them to recommend your technology is key, contact us today to find out how we can help.