Bite-Sized Insights: Streaming Services

Each week we ask our trusted Insights panel of parents a key question. This week we were interested in finding out what streaming services they are using. It turns out 64% of parents have 2 or more streaming service subscriptions. Take a quick read of this week’s bite-sized insights to find out what else parents told us:

Would you like business-transforming insights for your brand? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help.

The way we consume tv, film and music had already changed hugely prior to COVID-19, but with the pandemic we wondered how many streaming services families were using.

We asked our Insights panel of parents to answer this quick question:

How many paid streaming services is your household using? (e.g. Netflix, Amazon Prime, Disney+, Spotify etc?

0 services 17%
1 services 19%
2 services 40%
3 services 14%
4 services 9%
5 or more services 2%

Some additional comments from our panel members included:

“I prefer to a television service, as I haven’t used a tv service in years.”

“It annoys me that we are paying a tv licence when there is very little to watch and we have to pay for other services.”

“Netflix have a big selection but not great for recent movies, Amazon Prime the same, Disney+ is ok for range of movies and documentaries, Spotify is the best in my opinion for range of music.”

“There can be a lot of unwanted material included but often the cost of accessing something you really are interested can make it prohibitive.”

“They are the new normal, excellent range of media products for kids (and adults)”

“We have Disney+ and it’s been a bit of a lifesaver over these past few weeks!”

“We currently get Amazon Prime free with Eir it’s a nice bonus to have. Disney Plus was right on time as lockdown commenced and it’s a life saver. Netflix content can be hit or miss. Sometimes I feel that it’s just too much to scroll through.”

Reflections for Entertainment Brands

There’s obviously an opportunity to research and reach out to market to the significant segment with no streaming subscriptions.
Many households are taking multi-user subscriptions covering adults and children, so offering different types of content and different access levels is attractive.

Would you like business-transforming insights from parents for your business? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help influence consumers to deliver long term profitability. Contact us now to find how we can help.