Bite-Sized Insights: Treats Increase But Parents Still Try to Give Healthy Summer Snacks for Kids
For this week’s bite-sized insights topic, we were interested to find out about parents and kids snacks during the summer holdiays. Take a quick read of this week’s bite-sized insights to find out what parents are saying about summer snacks for kids.
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We asked our Insights panel of parents to tell us about giving their children snacks during the summer holidays. Here’s how they answered:
We also asked “Any other thoughts on healthy snacking for kids during the summer?“ Comments from our panel members included:
“I try to keep things as healthy as possible to balance all the extra icecreams and trips out where there’s extra treats.”
“It’s very hard to keep a healthy routine.. they want to eat more as they are at home and I am working from home so sometimes the healthy treats slide…🤨🤪”
“For summer snacking to be healthy you really need to prepare. I find that while I’m working it’s difficult to make sure the kids are snacking healthily because they don’t just have a set lunch box in front of them. They request more things like ice-pops or ice-cream, so at the weekend I pour smoothie into ice-pop molds as a healthier option. I need to make sure I keep up the stock of fruit and have things like chopped up melon in the fridge that they can grab for a cool snack. I also have a stock of oatcakes and wholemeal pitta breads that they eat with peanut butter and banana.”
“Should be more readily available when out and about. Much “easier” to find an ice cream van /shop or chip van when in public parks / beach etc. Very hard to find pre made healthy snacks for sale.“
Actionable Insights for Food Brands and Retailers
- Seek to reduce the sugar content of your kids’ product and/or replace it with natural sugars. A growing proportion of parents also mentioned products made from natural ingredients. Make sure you highlight these
aspects on the packaging.
- Families can be tempted to try new snacks, because they are at home more and less tied to routine. Now could be a good time to step up your advertising to reach parent shoppers.
- Want to find out exactly what it is parents want when it comes to buying kids’ snacks? We can help! Contact us to start your parents insights journey.