Bite-Sized Insights: Two Thirds of Parents Visited Their Pharmacy in the Last Week

Pharmacy Visits

Bite-Sized Insights: Two Thirds of Parents Visited Their Pharmacy in the Last Week

For this week’s bite-sized insights topic, we were interested to find out about parents and their local pharmacy. Take a quick read of this week’s bite-sized insights to find out what parents are saying about visiting pharmacies.

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We asked our Insights panel of parents to tell us when was the last time they visited their local pharmacy. Here’s how they answered: 

Pharmacy Visits

We also asked “What do you generally visit your local pharmacy for?Comments from parents included:

“I usually pick up my daughters monthly prescription and buy vitamins, Calpol and cough bottle.”

“Prescriptions and over the counter medicines. I like to ask for advice on those from the pharmacist before I purchase them.”

“Medication that we need regularly, baby products and first aid bits.”

“Medicines & cosmetics & a spritz of a nice perfume I’m thinking of getting!!”

“To fill a prescription but also for over the counter medicines and advice from the pharmacist. I have also purchased electrical hair care products recently at my local pharmacy.”

“Generally kids inhalers anti histamine and singular tablet for asthma/breathing, Calpol, vitamins, skincare,  makeup etc.”

“Usually just to pick up a prescription. I don’t buy toiletries there as it is cheaper in the supermarket.”

“Prescriptions, kids medicine (calpol etc). Flu vaccine, and any other over the counter pharmacy medicines required.”

“Vitamins, say hi to the team as they work so hard, keep it local to show support😉”

“To collect a prescription, for medications – Ibuprofen, Sudafed etc. Also for skincare – Cerave, Uriage, La Roche Posay.”

Visiting Pharmacies

Actionable Insights for Pharmacies

  • Parents like the reassurance of having a pharmacist on hand to ask for advice. Be sure parents in your locality know that you are approachable for advice.
  • What else could you stock that would be useful to parents who come in to buy over the counter medicines? Bundling products across categories so that they can pick up a few things at once and get a discount could be a way to upsell. 
  • Parents told us that offers can help encourage them to try new products, so look at how you can communicate instore offers to them when they visit as well as through your marketing channels
  • Want to find out exactly what it is parents want? We can help! Contact us to start your parents insights journey

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