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fruit and veg

Bite-Sized Insights: 7 In 10 Parents Try To Buy Seasonal Irish Produce

Bite-Sized Insights: 7 in 10 parents try to buy seasonal irish produce For this week’s bite-sized insights topic, we were interested to find out how important…

Robyn Hamilton 14 June 2022
Smart Devices

Bite-Sized Insights: 8 In 10 Families Have Up To 10 Smart Devices In Their Home​

Bite-Sized Insights: 8 in 10 families have up to 10 smart devices in their home For this week’s bite-sized insights topic, we were interested to find…

Jill Holtz 6 June 2022
Family Days Out

[INSIGHTS REPORT] Catering for Different Ages Huge Factor for Choosing Family Days Out

We ran a two week insights project asking parents different questions about how they feel about family days out. We were curious to hear their…

Michelle Davitt 1 June 2022
Parents and Education

[INSIGHTS REPORT] Career Options Key Factor for Parents Guiding Teens on 3rd Level

We ran a two week insights project asking parents different questions about how they feel about education for themselves and their children. We were curious…

Michelle Davitt 31 May 2022
Parents Want to Switch to Hybrid/Electric Cars But Cost Biggest Barrier

Bite-Sized Insights: Parents Want to Switch to Hybrid/Electric Cars But Cost Biggest Barrier

Bite-Sized Insights: Parents Want to Switch to Hybrid/Electric Cars But Cost Biggest Barrier For this week’s bite-sized insights topic, we were interested to find out what…

Robyn Hamilton 30 May 2022
Back to school shopping family lead

Bite-Sized Insights: Parents Definitely Prefer Online for Buying School Books

Bite-Sized Insights: Parents Definitely Prefer Online for Buying School Books For this week’s bite-sized insights question, we were interested to find out how parents prefer…

Jill Holtz 23 May 2022

[INSIGHTS REPORT] Woodie’s 2nd as Irish Parents Reveal Their Favourite Home & Garden Retailers

In April, we ran a 2 week long insights project asking parents different questions about home & garden retail in Ireland. We were curious to…

Robyn Hamilton 18 May 2022
insights on cleaning products

Bite-Sized Insights: 1/3 of Parents Buy Brands They Know For Cleaning & Laundry

Bite-Sized Insights: 1/3 of Parents Buy Brands They Know For Cleaning & Laundry For this week’s bite-sized insights question, we were interested to find out…

Jill Holtz 16 May 2022
family days out

Bite-Sized Insights: Up to 2 Hours to Travel to a Family Day Out is Optimal

Bite-Sized Insights: Up to 2 Hours to Travel to a Family Day Out is Optimal For this week’s bite-sized insights question, we were interested to…

Robyn Hamilton 9 May 2022
Parents are people too understanding the sandwich generation

Parents are People too – Understanding The Sandwich Generation

In my last article “Parents are People Too – Surprising facts about this Key Consumer Segment” I revealed some facts about parents as consumers, some…

Jill Holtz 5 May 2022
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