Discover What Parents Are Saying

Each of our unique insights reports is based on up-to-date feedback from parents. They contain highlights, actionable recommendations and verbatim from parents who took the time to respond to our in-depth family life surveys and panels.

All volunteering their opinions because they want their voice to be heard and because they want to buy from brands they trust. 

These reports can complement your current research, validate what you think you know, boost your confidence in planning future initiatives, and help you to grow revenue.

Get ahead of your competitors by knowing what this key consumer buyer segment wants!

As well as collated highlights from the feedback from each survey and panel, each report includes verbatim from parents, so you can find out what they think of your brand, your competitors and more!

You can pay by card or if you want to raise a PO let us know and we’ll organise that with you. 

Family Holidays

We asked parents to tell us their views on family holidays for 2023. Find out more in our Insights into Parents and Family Holidays report.

Influence

We asked parents to tell us their views on what and who influences them to try new products and services. Find out more in our Insights into Parents and Influence report.

Home Energy

We asked parents to tell us their views on energy use in the home. Find out more in our Insights into Parents and Home Energy report.

Financial Planning

Financial Planning

We asked parents to tell us their views on planning financially for the future. Find out more in our Insights into Parents and Financial Planning report.

Christmas Shopping

We asked parents to tell us their views on planning and buying for Christmas. Find out more in our Insights into Parents and Christmas Shopping report.

Family Technology

We asked parents about buying and using technology for the family. Find out more in our Insights from Parents on Family Technology report.

Back to School

We asked parents to tell us their views on planning and buying for Back to School. Find out more in our Insights into Parents and Back to School report.

Family Days Out

We asked parents about planning days out with the kids. Find out more in our Insights from Parents on Family Days Out report.

Education

We asked parents to tell us their views on education for themselves and their child. Find out more in our Insights into Parents and Education report.

Retail Home & Garden

We asked parents about shopping for home and garden. Find out more in our Insights from Parents on Retail Home & Garden report. 

Family Life Annual Insights

We asked parents to tell us about how different aspects of family life have changed in the last 12 months as we emerge from the pandemic. Find out more  in our Insights into Parents and Changes to Family Life in 2022 report.

Staycations

We asked parents how they feel about holidaying in Ireland. Find out more in our Insights from Parents on Staycations report. 

In-store and Online Retail

We asked parents to tell us about their shopping habits. Find out more in our Insights From Parents On In-Store and Online Retail report.

Climate Change

We asked parents how they feel about climate change and sustainability. Find out more in our Insights from Parents on Climate Change and Sustainability report.

Family Finance

We asked parents to tell us how they manage their family finances. Find out more in our Insights From Parents On Family Finance report.

Family Wellbeing

We asked parents how they approach looking after their family’s physical and mental wellbeing. Find out more in our Insights from Parents on Family Wellbeing report.

Family Health

We asked parents to tell us what matters to them when it comes to Family Health. Find out more in our Insights From Parents On Family Health report.

Life in ireland

We asked parents to tell us their views on Life in Ireland. Our insights report will be out shortly.