Calor Are Ready To Delight Customers With Improved Marketing And Communications

Calor Are Ready To Delight Customers With Improved Marketing And Communications [Insights Case Study]

We ran a tailored insights project for Calor to get them feedback from parents around their home heating and energy use.

“ParentsandBrands conducted excellent research with a panel of parents who were highly targeted based on our specifications. The process was seamless and has given us invaluable insights that we can use to further improve our service and communication to customers. The report/presentation was very well put together and the helpful team always responded in a timely manner. I would highly recommend for future projects. Thank you.”

Patriece Dwyer, Brand Manager, Domestic Segment, Calor Gas

The Challenge

Calor wanted to get some consumer insights from parents on what they think about switching energy providers, loyalty to providers and what is important to them in relation to home heating options. In particular, to get feedback on switching and staying with a provider and energy use and renewables.

The client needed to find out what parents thought, and to drill into consumer opinion on various aspects of home heating and energy use in the home.

What We Did

We ran a 2 day panel of 20 parents around Ireland who were not on the national gas network.

We asked them to answer questions, share their opinions and give detailed commentary around home heating providers, loyalty, switching, renewables and more.

At the end of the project we delivered actionable insights and recommendations along with anonymised verbatim data that Calor could use for further analysis.

From initial client briefing to delivery of results, the project took 4 weeks.

What Parents Said

“We recently switched energy provider after 2 years with our previous supplier. It was done because of the new customer offer and the fact that our discounts for the previous supplier had ceased which obviously meant a considerable increase in price for us.”

“It sounds like a very new and innovative product (BioLPG). I’d be happy to try it as always looking for ways to reduce our carbon footprint.”

“We use zones in the house that are controlled by separate thermostats and have them set to Eco Mode so that the heating will only come on once the temperature drops below a certain degree.”

Outcomes

As with all our insights projects, this tailored group of parents were happy and willing to give feedback and their opinion. As well as feedback on the proposed category the project also delivered key learnings about:

What matters to parents with regard to energy use in the home
What key messages will resonate for marketing
Insight into parents’ views on renewable energy services and products such as BioLPG
What this key group of consumers want
Feedback on the website

Would you like these kinds of insights from parents?

Would you like insights from parents for your business? Talk to our panels of engaged mums and dads, using our dedicated private platform to gather critical insights to help influence and activate them. Contact us now to find how we can help.