Discover How We Have Helped Organisations with Key Consumer Insights

ParentsandBrands has run a variety of consumer insights projects for organisations large and small. Here are a selection of case studies for different sectors from Early Stage to Retail to Financial Services to Health and Wellness.

Helping An Post Find Out What Matters To Parents When It Comes To Money And Kids

An Post wanted to get some consumer feedback from parents on their attitudes towards An Post’s new product Money Mate. We ran a tailored insights project to get them feedback from parents around the relationship they have with their child and money management. 

Revive Active Discover Why And When Parents Give Vitamins And Supplements To Their Kids​

Revive Active wanted to get consumer feedback for their kids’ and teens’ supplements to help with marketing, packaging and planning decisions. We ran a tailored panel to get them feedback from parents to help them better understand their habits when it comes to kids’ vitamin and supplements.

Calor Are Ready To Delight Customers With Improved Marketing And Communications

Calor wanted to get some consumer insights from parents on what they think about switching energy providers, loyalty to providers and what is important to them in relation to home heating options. We ran a tailored insights project for Calor to get them feedback from parents around their home heating and energy use.

We Did A Deep Dive With Parents To Inform A New Retail Category For Schoolbooks.Ie​

Schoolbooks.ie wanted to get some consumer feedback to inform a new retail category they were planning. We ran a tailored insights project for them to get feedback from parents to help them develop the new product category for their e-commerce website.

Quick Turnaround To Gather Consumer Insights On Electricity For SSE Airtricity​​

SSE Airtricity needed to get feedback very quickly from parents to help them develop a deeper insight into electricity offers for the home and attitudes to SMART energy. We did a deep dive into this with parents running a tailored insights panel on our private platform, read how we achieved a Quick Turnaround to Gather Consumer Insights on Electricity for SSE Airtricity.

BABCO Delve Into How Parents Purchase Alcohol For Home Consumption​

BABCO wanted to get consumer feedback for a new range of beverages to help with marketing, packaging and planning. In particular to understand how and what influences parents buying habits for alcohol for home consumption. We ran a tailored insights project to get them feedback from parents, read how BABCO delved into alcohol purchasing habits for home consumption.

Helping The Irish League Of Credit Unions Explore Kids’ Savings Habits

The Irish League of Credit Unions wanted to a get a better understanding of how children save and what would help parents when it comes to discussing savings with their children. We ran a tailored panel to get honest insights on parents perceptions of their services and schemes.

Tappity Uncovers New Content For Their Science App For Kids​

Tappity needed to get feedback from parents to help them with their planned app development and to find out what influences app download behaviour. We ran a tailored insights project to get them feedback from parents that were their target consumers in order to help them with validation and development plans.

Eason Uncover What Ticks Parents Boxes When It Comes To Buying Books For Kids​

Leading Irish retailer Eason needed to get consumer feedback for their kids’ book category to help with marketing, content and planning. We ran a tailored insights panel on our private platform, read how Eason Uncover What Ticks Parents Boxes When It Comes To Buying Books For Kids.

AgriGuardian Hears from Parents on Farm Safety for App Development Plans

Early stage tech company AgriGuardian needed to get consumer feedback for market validation and to help with their planned app developments. We ran a tailored panel to gather insights to help, read how AgriGuardian Hears from Parents on Farm Safety.