We ran a one week panel of parents around Ireland on behalf of SSE Airtricity. We asked them to answer questions, share their opinions and give detailed commentary around online energy-related content.

We didn’t just get insights about content for our client, but also key learnings about their brand, about opportunities to connect, and what key content will resonate with customers and target customers.

“This was a unique opportunity to learn from a highly engaged audience and to get some indepth feedback which we will be feeding directly into our content strategy. We can definitely recommend ParentsandBrands to any business who needs insights and feedback from parents.” – Ruth Ryan, SSE Airtricity

We asked our client to give us feedback about how they found working with ParentsandBrands, this is what they said:

  • “The level of detail surprised us. The verbatim was really good to get as past research has been much more high level.”
  • “We thought the timescales of the project were excellent, we thought it would take much longer.”
  • “We found the team easy to deal with and the presentations were in a clear format, easy to understand and act on.”

parentsandbrands SSE Airtricity Case Study detail slide

SSE Airtricity Case Study

SSE Airtricity Case Study

parentsandbrands.comWould you like business-transforming insights from parents? Talk to our panels of engaged mums and dads, using our dedicated private platform to gather critical insights to help influence and activate them. Contact us now to find how we can help.