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Category: Business

Consumer Confidence

Consumer Confidence May Be Growing But What Are Parents Saying?

B&A have just released their Consumer Confidence Tracker for October 2021, based on a large survey they carried out with adults aged 16 and over.…

Jill Holtz 3 November 2021
marketing institute of ireland

Marketing Institute of Ireland In Conversation With ParentsandBrands

The Marketing Institute of Ireland hosts an “In Conversation With” series, which recently featured our co-founder Jill Holtz. The series aims to share experiences, insights…

Michelle Davitt 28 September 2021
Inside Marketing podcast

Inside Marketing Podcast Chats with Jill About Changes in Family Life Post-COVID

Our co-founder Jill Holtz was recently invited to participate in the Inside Marketing podcast, a podcast and content series brought to you by Dentsu Aegis…

Robyn Hamilton 20 September 2021
hotels reopening Ireland and UK

One Example of Excellent Brand Communication as Things Reopen

Travelodge have just launched a new programme of cleaning and social distancing for their hotels. They are communicating this new programme with their customers simply…

Michelle Davitt 23 June 2020
announcement of partnership logos

We’re Partnering With Innovate Solutions To Get Even More Insights

We’re really pleased to announce we are joining forces with Innovate Solutions for a unique partnership to really delve into women’s consumer behaviour and tastes.…

Jill Holtz 27 May 2020
grocery shopping habits

Will Grocery Shopping Habits Really Change As A Result of Covid-19?

According to Marketing Week new data shows changes to the way people shop for groceries on foot of Covid-19 . But will grocery shopping habits…

Jill Holtz 5 May 2020
word of mouth marketing

Why Word of Mouth Marketing Amongst Mums Can Be So Powerful For Your Brand

Most marketers agree that word of mouth marketing is one of the most effective ways of bringing you new business. In my experience, women are…

Jill Holtz 24 April 2020
neuromarketing

Neuromarketing And The Female Shopping Brain

You’ve probably heard the saying that “Men Buy, And Women Shop”. But have you taken a moment to think about why men are more likely to…

Felix Cao 3 April 2020
women in office

How Your Brand Can Nurture Real Influence With Mums

Are you looking for ways to grow sales for your brand or business? Women drive 70-80% of all consumer purchasing decisions* so what they think…

Jill Holtz 3 March 2020

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ParentsandBrands are a digital marketing consultancy with a focus on the consumer behaviours of parents. Learn more…

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