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Category: Insights

parents and influence

[INFOGRAPHIC] Half of Parents Will Check out a New Recommended Product Straight Away

Every month we put together infographics containing some key stats from our latest insights reports with parents. For this particular report, we wanted to find…

Jill Holtz 23 January 2023
main grocery shop

Bite-Sized Insights: Over Half of Parents Don’t Stick to One Supermarket for Main Shop

Bite-Sized Insights: Over Half of Parents Don’t Stick to One Supermarket for Main Shop For this week’s bite-sized insights topic, we were interested to find…

Jill Holtz 16 January 2023
Insights from parents about influence and recommendations

[INSIGHTS REPORT] 95% of Irish Parents Recommended a Product or Service in the Last Year

We ran a two week insights project asking parents different questions about influence and recommendations. We were curious about how parents recommend, who they are…

Michelle Davitt 11 January 2023
Christmas Treats Bite-Sized Insights from Parents

Bite-Sized Insights: Christmas Pudding Comes 3rd for Christmas Treats Parents Enjoy

Bite-Sized Insights: Christmas Pudding Comes 3rd for Christmas Treats Parents Enjoy For this week’s bite-sized insights topic, we were interested to find out about parents…

Jill Holtz 19 December 2022
family holidays kids at airport

[INSIGHTS REPORT] Ryanair Comes 3rd as Irish Parents Reveal Their Favourite Travel Brands

We ran a two week insights project asking parents different questions about family holidays and travel for 2023. We were curious about what parents think…

Jill Holtz 16 December 2022
family holidays family in pool

[INFOGRAPHIC] 81% of Families Plan to Holiday in 2023 with 1 in 5 Already Booked

Every month we put together infographics containing some key stats from our latest insights reports with parents. For this particular report, we wanted to find…

Jill Holtz 13 December 2022

Bite-Sized Insights: Messaging 2nd Most Popular Method for Parents to Share Recommendations

Bite-Sized Insights: Messaging 2nd Most Popular Way Parents Share Recommendations For this week’s bite-sized insights topic, we were interested to find out about sharing recommendations…

Jill Holtz 12 December 2022

[INFOGRAPHIC] 3 out of 10 Parents Say Their Child Has No Savings Account

Every month we put together infographics containing some key stats from our latest insights reports with parents. For this particular report, we wanted to find…

Jill Holtz 7 December 2022
Family Finances

[INSIGHTS REPORT] 1 in 4 Parents Unable to Save Now

We ran a two week insights project asking parents different questions about family finance. We were curious about what parents think about different aspects of…

Jill Holtz 2 December 2022
Planning Holidays

Bite-Sized Insights: Must Have a Pool Comes 2nd for Parents Planning Holidays

Bite-Sized Insights: Must Have a Pool Comes 2nd for Parents Planning Holidays For this week’s bite-sized insights topic, we were interested to find out about…

Jill Holtz 28 November 2022
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  • [INFOGRAPHIC] Half of Parents Will Check out a New Recommended Product Straight Away
  • Bite-Sized Insights: Over Half of Parents Don’t Stick to One Supermarket for Main Shop
  • [INSIGHTS REPORT] 95% of Irish Parents Recommended a Product or Service in the Last Year
  • Wishing Everyone a Merry Christmas and Happy New Year
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ParentsandBrands are a digital marketing consultancy with a focus on the consumer behaviours of parents. Learn more…

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