[INSIGHTS REPORT] Parents Share How Family Life Has Changed in the Last Year
This month we ran a month long insights project asking parents different questions about how they feel family life has changed in the last 12 months.
We were curious to hear their views on how different aspects of family life have changed in the last 12 months as we emerge from the pandemic.
Read on to get some of those Insights into Parents and Changes to Family Life in 2022 and to download our free mini highlights report.
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What You’ll Find in Our Highlights Report on changes to family life in 2022
To gather these insights we ran an online survey on Mykidstime.com in March 2022 with 637 responses from parents and an in-depth insights panel carried out on our ParentsandBrands private platform, also in March 2022 with 53 panel participants.
What We Asked Parents About changes to family life
Here’s a peek at of some of the key questions we asked parents about how their family’s lives have changed in the last 12 months:
- How would you best describe your family life compared to 2 years ago?
- Has anything changed permanently for your family life as a result of COVID?
- Can you describe your current savings habits?
- Have/will any of these household finance/insurance things change(d) for your family in 2022?
A Selection of the Feedback from Parents on Changes to family life in 2022
“I feel like it’s been difficult to find the joy in life and it will take some time to get that back. I am also more anxious than I’ve ever been in my life so I hope 2022 will be a turning point.”
“We’re going to continue to spend less time with other people. We realised that we were going along with other people’s wishes pre-COVID and not what our little family needed. Life slowed down and we enjoyed more time without other’s demands/expectations. It’s more relaxing now.”
“We’re planning a few trips to Trabolgan and nights away to different locations. Would love to travel abroad but it just depends on what the restrictions in other countries are at the time.”
“Because of the age of our children we are regular savers and have been able to maintain that during the past 2 years. More recently we have taken advice from a financial advisor and have invested some of our savings as the return from the banks is so bad.”
“As a family we have learned to appreciate each other more. As myself and my husband worked through the pandemic our children learned to help a lot more within the house. We spend more time with each other now and I don’t want that to change.”
Download the Highlights Report for Actionable Insights
For a snapshot of insights from parents on changes to family life in 2022 with some highlights of what they were telling us and recommendations for brands and businesses, download our free mini highlights report below on Parents and Changes to Family Life in 2022.
Download Our Free Highlights Report
Ready for more?
This free version of the report contains just a few quick highlights.
If you’re interested in viewing the full, in-depth version of the Parents and Changes to Family Life in 2022 Report, including full appendices of verbatim responses from our survey participants, this report is available to buy.
grow your business with consumer insights
Would you like business-transforming insights for your brand? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help.
