Combining Options for Kids with Options for Grownups is Guaranteed to Please Parents
On Mykidstime.com, we strive to produce diverse and quality lifestyle content, aiming to offer ideas for parents to help with all aspects of raising a family. We particularly love when our content hits that sweet spot between providing useful kid-focused ideas along with ideas that will appeal to parents themselves.
Our Mykidstime article “2 Mouthwatering Mocktails Kids Will Love (+2 Cocktail Ideas For the Grownups)” is an excellent example of lifestyle content that caters both to kids and their parents.
Would you like tailored insights for your brand? Use our trusted panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help
Mykidstime.com has a sizeable actively engaged community of parents, who regularly provide us with feedback telling us that they appreciate ideas and enjoy reading articles that offer them useful ideas, tips and tricks around parenting. They’ve told us that they particularly appreciate the far-ranging variety of topics we cover that appeal to both children and their care-givers.
For example, we know that our audience of parents are interested in the topic of food and drink and this particular article “2 Mouthwatering Mocktails Kids Will Love (+2 Cocktail Ideas For the Grownups)” offers a balanced mix of mocktail and cocktail recipes designed to interest both kids and parents alike.
Recommended reading: Even Tricky Subjects Can Become Useful Content for Parents
Why This Content Works
1. It does exactly what it says on the tin
The article title is wholly prescriptive. Parents know exactly what they’ll find in the article before they click on the title to access it – recipes suitable both for them and their children.
2. Lists work
As humans, we love a list! Listing the number of items that will be on that list makes the article title even more attractive because we know that the number is finite and parents can gauge immediately how long it will take them to read the article if they find its subject appealing.
3. It has a broad appeal
As mentioned above, producing content that combines both kids and parents’ interests hits a special sweet spot that attracts parent readers. Ideas for the kids are all well and good but it’s also nice to have something to ourselves from time to time too! If you can kill two birds with one stone, all the merrier.
And how do parents feel about drinks content?
In our recent insights studies with parents, we asked them to tell us their thoughts on buying alcohol for the home.
One parent said “I prefer to buy in a supermarket or off-licence although I am looking forward to sitting in a restaurant or pub and having a nice beverage with a meal.”
👀 The top viewed drinks lifestyle articles in the last 3 months were:
📍 77.9% of our 6M Pinterest audience are interested in Food & Drink. 11.3% are interested in alcoholic drink ideas and 6.5% in non-alcoholic drink ideas.
Would you like business-transforming insights from parents for your business? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help influence consumers to deliver long term profitability. Contact us now to find how we can help.
