One Example of Excellent Brand Communication as Things Reopen
Travelodge have just launched a new programme of cleaning and social distancing for their hotels. They are communicating this new programme with their customers simply to reassure them. Read on to see one example of excellent brand communication as things reopen.
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Travelodge issued their communication via email and social media to let people know about their new programme.
They said simply, “Our number one priority is the safety and security of our customers and teams. When we reopen our hotels for all customers, we want to create an environment where everyone has peace of mind – whether you are staying or working with us.”
Launch of TravelodgeProtect+
They have created TravelodgeProtect+, a programme of cleaning and social distancing measures, designed to keep guests and teams safe. The programme was developed by a dedicated cross functional hygiene strategy team.
In our recent insights study about Staycations, the top 2 concerns about going back to hotels expressed by our trusted panel were concern about social distancing and concern about hygiene standards in a hotel situation.
Don’t Miss Bite-Sized Insights: Flying During 2020
Travelodge says their new programme has become the basis for their new way of working and that all Travelodge hotels will be adopting the following practices in line with Government guidelines.
When you click their links and view the page on their website there’s also a very simple infographic with the key points as well as a set of FAQs to answer people’s concerns.
Good job Travelodge.
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