[INFOGRAPHIC] Family Travel Changes Reflected In What Parents Looked At Online

Insights from parents on family holidays

On the topic of Family Holidays, we can see how family travel plans have changed by looking at what parents viewed on Mykidstime.com in the early part of 2021 compared to the same period in 2020. Find out how family travel changes have been reflected by what parents look at online:

Insights from parents on family holidays

Would you like tailored insights for your brand? Use our trusted panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help

Our engaged and very articulate community tell us that they appreciate ideas and enjoy reading articles that help them with family life. Our regular reviews of our Google Analytics shows continued strong views for travel content. This year we have seen a big change in what parents are searching for and engaging with when it comes to family travel and holidays.

Recommended reading: Why Emotional Content Resonates With Parents

A Big Change Between 2020 and 2021

There was a big change in the content viewed on our Travel section this year compared to last year.

🏖️ The top family holiday articles viewed in the first 2 months of 2020 were:

  1. Fantastic Family Resorts in France Recommended by Parents
  2. Family Resorts in Portugal you’ll Definitely Have a Ball At
  3. Superb Family Campsites in Italy all Recommended by Parents

🏕️ The top family holiday articles viewed in the first 2 months of 2021 were:

  1. The Best Campsites in Ireland all Recommended by Parents
  2. Quirky Places for Family Glamping in Ireland
  3. Superb Self Catering Accommodation in Ireland all Perfect for Family Holidays

It’s not surprising the focus has shifted from holidays abroad to our Irish holiday content as families look for summer staycation ideas. Our 99 Fantastic Places To Go In Ireland With Kids This Summer article is already getting record views in January and February 2021 compared to the same period last year (120% increase).

Insights from parents on family holidays

And how do parents feel about family holidays for 2021?

In our recent insights studies with parents, we asked them to tell us their thoughts on Family Holidays for 2021, have they booked and what are they hoping for.

“We haven’t booked anything. We’ll wait until we have an idea of what level we will be at during the summer. We have a credit with Irish Ferries from last summer which we are meant to use for travel this year but that won’t be possible. So I am hoping they will allow it to be used for travel in 2022.”

“I hope to be booking something for later this year, but like others, not comfortable booking yet. Until I have the vaccine myself and more information about the schools too. Can’t bear to break my daughters heart too. 3 cancellations last year were really hard on her.”

“We have rebooked Center Parcs for the end of June from a cancelled Christmas booking then all going well, Westport House for a few nights camping. Booked but completely aware it might not happen.”

“I’m not considering anything yet and don’t have anything booked. I doubt we will be able to go anywhere this year but if we can I will see nearer the time. Although I expect prices to be crazy then so we probably won’t be able to go anyway.”

“I really would love to go somewhere for a few days but am very reluctant to book anywhere yet. I think I’ll wait until April to see what the situation is like and hopefully book then. Was pricing Center Parcs but it’s just massive money when you aren’t able to access the pool much.”

“I am researching outdoor kid-friendly activities as we will probably not see the inside of a play centre until after the summer. I have a toddler and a 10 and 12 yr old so finding things to do appropriate for both age ranges can be a challenge. We are blessed with lake walks and hill walks all on our doorstep but when lockdown is lifted we need to do road trips.”

“I want to know what’s in Dublin in the case that restrictions are in place not to leave our county. I have no clue with regards camping / glamping in Dublin area as we generally go further afield and I’d really like to do something with the kids.”

Looks Like Staycations Are It This Summer

With the uncertainty over family travel and holidays abroad in 2021, parents are clearly looking for staycation ideas for Ireland. The content we provide offers ideas, tips on places to visit with children, where to stay from hotels to self catering and campsites to suggestions for family-friendly day trips.

From our insights research with parents we know that recommendations from family members, friends and trusted websites are a huge influence on buying decisions. Much of our travel content is based on recommendations from our parent audience.

Parents want to have the best holiday experience they can. The parents who use Mykidstime want to improve their family life and will do research to get inspiration and ideas to help. Our travel content is full of places to visit, things to do and ideas to keep the kids happy during family holidays.

Would you like business-transforming insights from parents for your business? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help influence consumers to deliver long term profitability. Contact us now to find how we can help.

Related Articles