Free Insights Reports - ParentsandBrands

Discover What Parents Are Saying and Download Our Free Insights Reports

Each month we run insights projects with parents asking them for feedback on different topics of family life. We add at least 2 new reports every month based on that feedback. All our reports are free to download. These contain just a fraction of the data we gather, and for those looking for more, the full, in-depth report, we are happy to discuss that with them.

Family Holidays

We asked parents to tell us what matters to them when it comes to planning and booking family holidays. Find out more Insights From Parents On Family Holidays and download our free highlights report.

Buying Influences

We are currently running an insights project with parents to tell us their views on what influences them to try or buy new products and services. Find out more Insights from Parents on Influence and Word of Mouth and download our free highlights report.

Family Health

We asked parents to tell us what matters to them when it comes to family health. Find out more Insights From Parents On Family Health and download our free highlights report.

Family Finance

We asked parents to tell us their views on managing family finances. Find out more Insights From Parents On Family Finances and download our free highlights report.

Life in Ireland

We asked parents to tell us what their views are on life in Ireland in 2022 – from housing to transport to education. Find out more Insights From Parents On Life in Ireland and download our free highlights report.

Advertising

We ran a two week insights project asking parents about how they feel about different types of advertising and what activates them. Find out more Insights into Parents and Advertising and download our free highlights report.

Kids’ Food Products

We asked parents to tell us what matters to them when it comes to buying food products for their child. Find out more Insights From Parents On Kids Food Products and download our free highlights report.

Home Energy

We ran a two week insights project asking parents about home energy. Find out more Insights into Parents and Home Energy and download our free highlights report.

Financial Planning

We ran a two week insights project asking parents about life assurance, pensions and investments. Find out Insights from Parents about Financial Planning and download our free highlights report.

Baby Products

We ran a two week insights project asking parents about buying for their baby. Find out Insights into Parents and Baby Products and download our free highlights report.

Family Technology

We ran a two week insights project asking parents about buying technology for their family. Find out Insights from Parents about Family Technology and download our free highlights report.

Christmas Shopping

We ran a two week insights project asking parents about planning and buying for Christmas. Find out Insights into Parents and Christmas Shopping and download our free highlights report.

Family Days Out

We ran a two week insights project asking parents about their plans for upcoming family days out. Find out Insights into Parents and Family Days Out and download our free highlights report.

Back to School Shopping

We asked parents to tell us how they plan and buy for Back to School time. Find out Insights into Parents and Back to School Shopping and download our free report.

Education

We asked parents to tell us their views and to give us feedback on education for themselves and their teen. Find out Insights into Parents and Education and download our free report.

Home & Garden Retail

We asked parents to tell us their views and to give us feedback on buying for their house and garden. Find out Insights into Parents and Home and Garden Retail and download our free report.

Family Life

We asked parents to tell us their views and to give us feedback on what family life looks like post COVID. Find out more Insights into Parents and Family Life and download our free report.

Staycations

We ran a two week insights project asking parents about planning holidays and breaks in Ireland. Find out more Insights into Parents and Staycations and download our free highlights report.

Climate Change And Sustainability

We ran a two week insights project to find out from parents what matters to them when it comes to climate change and sustainability. Find out Insights into Parents and Climate Change and to download our free report.

In-store & Online Retail

We asked parents parents about their experiences and preferences regarding in-store vs online retail. Find out more Insights into Parents and In-store vs Online Retail and download our free highlights report.

Food & Grocery

We asked parents to tell us about family grocery shopping. Find out more Insights From Parents On Grocery Shopping and download our free insights report.

Family Wellbeing

We ran a two week insights project asking parents managing their family’s wellbeing. Find out more Insights into Parents and Family Wellbeing and download our free highlights report.

Family Entertainment

We ran a two week insights project asking parents about what matters to them for family entertainment at home. Find out Insights into Parents and Family Entertainment and download our free report.

Insurance

We ran a two week insights project to find out from parents about their thoughts on buying insurance for the family. Find out Insights into Parents and Insurance and to download our free report.

Drinks

We ran a two week insights project asking parents buying drinks for themselves and their children. Find out Insights into Parents and Drinks and download our free report.

Family Medicine

We ran a two week insights project to find out from parents what is important to them when it comes to buying and getting advice on family medicine. Find out Insights into Parents and Family Medicine and to download our free report.

Cleaning and Laundry

We ran a two week insights project asking parents about using and buying products for cleaning and laundry. Find out Insights into Parents and Cleaning and Laundry and download our free report.

Family Cars

We ran a two week insights project to find out from parents what is important to them when it comes to buying family cars. Find out Insights into Parents and Family Cars and to download our free report.

Post-COVID Family Life

We asked parents to tell us their views and to give us feedback on what family life looks like post COVID. Find out Insights into Parents and Post-COVID Family Life and download our free report.

Hair and Beauty

We ran a two week insights project to find out from mums what matters to them when it comes to buying beauty and hair products. Find out Insights into Parents and Hair and Beauty and to download our free report.