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Discover What Parents Are Saying and Download Our Free Insights Reports
Each month we run insights projects with parents asking them for feedback on different topics of family life. We add at least 2 new reports every month based on that feedback. All our reports are free to download. These contain just a fraction of the data we gather. For those looking for more, the full, in-depth report, including all verbatim answers from parents, is available to purchase.
Home Energy
We asked parents to tell us their views on energy use in the home. Find out more Insights into Parents and Home Energy and download our free mini insights report.
Kids' Food Products
We asked parents about buying for food products for their child. Find out more Insights from Parents on Kids’ Food Products (coming soon) and download our free mini insights report.
Financial Planning
We asked parents to tell us their views on planning financially for the future. Find out more Insights into Parents and Financial Planning and download our free mini insights report.
Baby Products
We asked parents about buying for pregnany and baby. Find out more Insights from Parents on Baby Products and download our free mini insights report.
Christmas Shopping
We asked parents to tell us their views on planning and buying for Christmas. Find out more Insights into Parents and Christmas Shopping and download our free mini insights report.
Family Technology
We asked parents about buying and using technology for the family. Find out more Insights from Parents on Family Technology and download our free mini insights report.
Back to School
We asked parents to tell us their views on planning and buying for Back to School. Find out more Insights into Parents and Back to School and download our free mini insights report.
Family Days Out
We asked parents about planning days out with the kids. Find out more Insights from Parents on Family Days Out and download our free mini insights report.
Education
We asked parents to tell us their views on education for themselves and their child. Find out more Insights into Parents and Education and download our free mini insights report.
Retail Home & Garden
We asked parents about shopping for home and garden. Find out more Insights from Parents on Retail Home & Garden and download our free mini insights report.
Family Life Annual Insights
We asked parents to tell us about how different aspects of family life have changed in the last 12 months as we emerge from the pandemic. Find out more Insights into Parents and Changes to Family Life in 2022 and download our free mini insights report.
Staycations
We asked parents how they feel about holidaying in Ireland. Find out more Insights from Parents on Staycations and download our free mini insights report.
In-store and Online Retail
We asked parents to tell us about their shopping habits. Find out more Insights From Parents On In-Store and Online Retail and download our free mini insights report.
Climate Change
We asked parents how they feel about climate change and sustainability. Find out more Insights from Parents on Climate Change and Sustainability and download our free mini insights report.
Grocery Shopping
We asked parents to tell us about their food shopping habits. Find out more Insights From Parents On Grocery Shopping and download our free mini insights report.
Family Wellbeing
We asked parents how they approach looking after their family’s physical and mental wellbeing. Find out more Insights from Parents on Family Wellbeing and download our free mini insights report.
Family Entertainment
We asked parents to tell us what matters to them when it comes to Family Entertainment. Find out more Insights From Parents On Family Entertainment and download our free mini insights report.
Buying Influences
We asked parents to tell us their views on what influences them to try or buy new products and services. Find out more Insights from Parents on Influence and download our free mini insights report.
Family Health
We asked parents to tell us what matters to them when it comes to Family Health. Find out more Insights From Parents On Family Health and download our free mini insights report.
Family Finance
We asked parents to tell us their views on managing family finances. Find out more Insights From Parents On Family Finances and download our free mini insights report.
Kids’ Food Products
We asked parents to tell us what matters to them when it comes to buying food products for their child. Find out more Insights From Parents On Kids Food Products and download our free mini insights report.
Advertising
We ran a two week insights project asking parents about how they feel about different types of advertising and what activates them. Find out more Insights into Parents and Advertising and download our free mini insights report.
Pets
We asked parents to tell us what matters to them when it comes to buying for their pet. Find out more Insights From Parents On Buying for Pets and download our free mini insights report.
Home Energy
We ran a two week insights project asking parents about home energy. Find out more Insights into Parents and Home Energy and download our free mini insights report.
Post-COVID Family Life
We asked parents to tell us their views and to give us feedback on what family life looks like post COVID. 823 parents told us their views! Find out more Insights into Parents and Family Life Post COVID and download our free insights report.
Drinks Products
We ran a two week insights project asking parents about buying drinks for themselves and their kids. Find out more Insights into Parents and Buying Drinks and download our free mini insights report.
Food Packaging
We asked parents from our trusted panel to tell us what they look for when it comes to food packaging when buying for the family. Find out more key Insights From Parents On The Influence of Food Packaging On Purchasing Decisions and download our free mini insights report.
Clothing
We ran a two week insights project asking parents buying clothes for themselves and their children. Find out more Insights into Parents and Buying Clothes and download our free mini insights report.
Life, Pensions and Investments
We ran a two week insights project asking parents about life assurance, pensions and investments. Find out Insights from Parents about Life, Pensions & Investments and download our free mini insights report.
Toys and Christmas
We ran a two week insights project asking parents about buying toys and Christmas planning. Find out Insights into Parents and Christmas and Toys and download our free mini insights report.
Family Days Out
We ran a three week insights project asking parents about their plans for upcoming family days out as attractions begin to re-open after lockdown. Find out Insights into Parents and Family Days Out and download our free min insights report.
Retail and Shopping
We asked parents to tell us their views and to give us feedback on shopping and retail as things open back up after lockdown. Find out Insights into Parents and Shopping and Retail and download our free mini insights report.
Home and Garden Retail
We ran a two week insights project asking parents about their plans for home and garden purchases. Find out Insights into Parents and Home and Garden and download our free mini insights report.
Buying Irish Food
We asked parents from our trusted panel to tell us about buying Irish food products. Find out Insights From Parents On Buying Irish Food Products and download our free mini insights report.
Family Technology
We ran a two week insights project asking parents about using and buying technology. Find out Insights into Parents and Family Technology and download our free mini insights report.
Family Holidays
We ran a two week insights project to find out from parents what is important to them when it comes to planning family holidays. Find out Insights into Parents and Family Holidays and to download our free mini insights report.
Cleaning and Laundry
We ran a two week insights project asking parents about using and buying products for cleaning and laundry. Find out Insights into Parents and Cleaning and Laundry and download our free mini insights report.
Family Cars
We ran a two week insights project to find out from parents what is important to them when it comes to buying family cars. Find out Insights into Parents and Family Cars and to download our free mini insights report.
Health and Wellbeing
We ran a two week insights project asking parents about buying health supplements and over the counter medicine for the family. Find out Insights into Parents and Family Medicine and download our free mini insights report.
Hair and Beauty
We ran a two week insights project to find out from mums what matters to them when it comes to buying beauty and hair products. Find out Insights into Parents and Hair and Beauty and to download our free mini insights report.
Baby Products
We ran a two week insights project asking parents about buying pregnancy and baby products. Find out Insights into Parents and Baby Products and download our free mini insights report.
Climate Change and Sustainability
We ran a two week insights project to find out from parents what matters to them when it comes to climate change and sustainability. Find out Insights into Parents and Climate Change and to download our free mini insights report.
Family Entertainment
We ran a two week insights project asking parents about what matters to them for family entertainment at home. Find out Insights into Parents and Family Entertainment and download our free mini insights report.
Insurance
We ran a two week insights project to find out from parents about their thoughts on buying insurance for the family. Find out Insights into Parents and Insurance and to download our free mini insights report.