On the topic of Family Finances, our Mykidstime article “11 Essential Money Management Tips for Your Teen” is an excellent example of creating useful content that resonates with your audience. Let’s face it, parenting teens can be a bit of a tough gig! Here’s how quality content is helping parents navigate teen years and teach valuable life skills:
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Our engaged and very articulate community tell us that they appreciate ideas and enjoy reading articles that help them with family life. Our regular reviews of Google Analytics shows continued strong views for this type of content, that is, any content around family finances, showing that parents appreciate content that helps them in these area.
This particular article “11 Essential Money Management Tips for Your Teen” is all about how parents can teach their teens money management and financial responsibility.
Recommended reading: Why Content about Saving Money is Always a Winner with Parents
Why This Content Works
1. Lists work
“Listicles” do work. This is because people like to know that there’s an end to the content and a numbered list tells them there’s an end. People like to keep reading to see if the last item is the “gem” they were looking for. An unusual number (11 in this case) also helps to attract attention.
2. Personalising The Title With the Use of “Your”
The word Your in the title shows them this could be them. It makes it relatable to their situation, i.e. dealing with a teen as a parent.
3. It’s helping people to be better parents
Most parents want to be better at parenting, they want to be the best parent they can be. Helping them out by giving them suggestions to have a good relationship with their teen is always going to be a winner.
And how do parents feel about Family Finances?
We asked parents to tell us their thoughts on family finances. One parent said “I’ve been with the same bank for so long, I haven’t really looked into changing until recently but I have to try to make cuts and save money now so I’m planning on looking around properly for lower charges or switching deals.”
In our recent Insights studies with parents, we asked their views on family finances, household budgeting and talking to their child about money.
We have seen a 117% rise in views of family finance content – perhaps reflecting that families are having to tighten their belts during the COVID-19 pandemic.
Our quick question about whether or not parents give their child pocket money got really good engagement on our Facebook page with 456 parents engaging.
Would you like insights from parents for your business? Talk to our panels of engaged mums and dads, using our dedicated private platform to gather critical insights to help influence and activate them. Contact us now to find how we can help.