Helping Parents to Lose Guilt over Kids Parties

Since publication our Mykidstime article “15 Guilt-Free and Healthy Party Food Ideas for Kids” has had over 50k views. This type of blog content clearly works. Find out how and why it is Helping Parents to Lose Guilt over Kids Parties:

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Over 50,000 parents have viewed our article “15 Guilt-Free and Healthy Party Food Ideas for Kids“, published on our parent site Mykidstime.com.

Our engaged and very articulate community tell us that they appreciate ideas and enjoy reading articles that help them with family life. Our regular reviews of Google Analytics shows continued strong views for this type of content – both from the food and the kids party perspective.

Recommended reading: In Uncertain Times, Parents Want Reassuring Content from Trusted Sources

Why This Content Works

1. It’s helping people to be better parents

Most parents want to be better at parenting, they want to be the best parent they can be. Helping them out by giving them suggestions for more healthy options is a winner in our experience. Using “guilt-free” in the title also helps give parents confidence that the food ideas are healthy.

2. It helps solve a problem

The problem we are helping solve is what food to make for a kids’ party that is not too full of sugar! But that kids will still enjoy/devour!

3. Recommendations work

Kids can be fussy (particularly when it comes to food!) so parents want recommendations that are tried and tested by other parents, so they know the ideas will work.

And how do parents feel about Healthy Food?

We asked parents to tell us their thoughts on healthy food for the family. One parent said “I have stopped buying as much chocolate and try to buy low calorie treats. I don’t want to get the kids hung up on weight so I try to have healthier options at home that they still like .”

In our recent Insights studies about parents, what content they are viewing on Mykidstime and how they feel on the topic of healthy food, it turns out

• As the kids went back to school, there was a 400% rise in views of our healthy lunchbox ideas content on Mykidstime.com.

• We got great engagement on our Facebook page when we shared “5 Yummy Healthy Frozen Treats To Make For Kids”, with 15k organic reach and over 500 pages engaging.

• Healthy treat and healthy snack content views are also up on Mykidstime.com as parents establish new after school routines.

Read more in our Healthy Food Insights report here.

Would you like insights from parents for your business? Talk to our panels of engaged mums and dads, using our dedicated private platform to gather critical insights to help influence and activate them. Contact us now to find how we can help.