How Helpful Content Can Guide Parents Towards Going Green
On the topic of sustainability and climate change, our Mykidstime article “The Best Smart Home Devices To Help Go Green And Save Money” is an example of highly effective content for parents. It’s giving them ideas to help improve their environmentally-friendliness and save money at the same time – win win! Here’s how helpful content can guide parents towards “going green”:
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Our engaged and very articulate community tell us that they appreciate ideas and enjoy reading articles that help them with family life. Our regular reviews of Google Analytics shows continued strong views for this type of lifestyle content. In particular, any content around more sustainable choices along with saving money and saving energy go down well.
This particular article “The Best Smart Home Devices To Help Go Green And Save Money” was designed to show parents what devices are available that can help them around the house as well as potentially saving them money.
Recommended reading: Making Useful Content Free to Attract Parents to Your Brand
Why This Content Works
1. Parents like money saving content
In our experience with Mykidstime content, parents want money saving content because it’s expensive running a family household! Anything that help save money goes down well according to our analytics.
2. Using words like “Best” and “Smart” attract attention
Specific words like “best” and “smart” attract readers, for example, they wonder what these best things are.
3. It’s offering ideas to parents to help
helpful content works in our experience
And how do parents feel about “going green”?
We asked parents to tell us their thoughts on climate change and “going green”. One parent said “Climate change is and should be very important to us all. The reality however is that to make big changes in our lives, like having an electric car, insulating the house properly, eating local produce, etc. is out of our budget. I think we are not alone on this.”
We have seen a 46% rise in views of content around “going green” – reflecting the change in lifestyles, and how parents are looking for suggestions and tips in this area.
We got great engagement on our Facebook page when we asked parents for suggestions for making your teen more energy-aware with 8k organic reach and 365 parents engaging.
Would you like business-transforming insights from parents for your business? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help influence consumers to deliver long term profitability. Contact us now to find how we can help.
