How Helping Parents Solve A Common Problem Delivers Results

On the topic of cleaning and laundry, our Mykidstime article “How To Get Slime Off Clothes, Carpet, Hair….” is an example of useful, targeted tip based content for parents. This article is one of our most widely read on our lifestyle section last year, clearly it’s a common problem for parents! Here’s why this article is so popular.

Would you like business-transforming insights for your brand? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help.

Our engaged and very articulate community tell us that they appreciate ideas and enjoy reading articles that help them with family life. Our regular reviews of Google Analytics shows that cleaning and laundry content is popular. In particular content that helps parents with tips and advice for their family life and kids.

This particular article “How to get slime off clothes, carpet, hair…” was written in response to comments from parents on our slime making articles, who were struggling to remove slime, not only from surfaces in their home, but also from their children’s hair and clothes.

Recommended reading: Insights From Parents On Cleaning And Laundry

Why This Content Works

1. It’s offering advice that helps solve a problem

In this case, how to remove slime or play dough from furniture, walls and kids!

2. The title is clear and precise

Slime is a well searched word, but by having “how to get slime off…” in the title, it is telling people what they can expect to find when they click on this content.

3. We made it easy to share

We know parents love recommendations. Our social share plug in makes it easy to share our content on a variety of channels. We also added Whatsapp a couple of years ago to the share channels shown, and it is now one of our most popular share channels.

And how do parents feel about this?

We asked parents to tell us what’s important to them when they are purchasing cleaning and laundry products and what ones they can’t live without! One parent said “I use bleach for deep cleaning and clean smell. Wipes for clean spills and messes. Fairy washing up liquid is the product I find most effective – small squirt and full wash done.”

🩹We have seen a 73% increase in views of cleaning and laundry content on Mykidstime over the last 3 months, not surprising as we struggle to keep on top of cleaning and laundry while many of us are at home for schooling and work.

The top 3 articles viewed were

🧽Our Facebook fans engaged when we asked parents if they do a once-a-week house clean or clean a bit every day, with 32k organic reach and 4k parents engaging.

Would you like business-transforming insights from parents for your business? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help influence consumers to deliver long term profitability. Contact us now to find how we can help.