Pass the Tissues! How We Helped Raise Brand Awareness Through Trusted Content
On the topic of kids’ health, our Mykidstime article “12 Tips for Soothing Family Colds and Coughs This Winter” is an example of useful, targeted content for parents, created as part of a campaign for Dr Clare Apothecary. Here is how we helped raise brand awareness through trusted content.
Would you like business-transforming insights for your brand? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help.
Our engaged and very articulate community tell us that they appreciate ideas and enjoy reading articles that help them with family life. Our regular reviews of Google Analytics shows that health content is popular. In particular content that helps parents with tips and advice for their family and kids.
This particular article “12 Tips for Soothing Family Colds and Coughs This Winter” was written as part of a campaign for Dr. Clare Apothecary who wanted to raise their brand awareness to parents in a useful way.
Recommended reading: What Parents Told Us About Family Health
Why This Content Works
1. It helps solve a problem
In this case, how to alleviate those pesky family coughs and colds that are inevitable.
2. Seasonal words help specify for the reader
The Winter reference in the title helps to give a timeline for when people should read this.
3. We picked a strong lead visual
The lead visual shows at a glance what to expect and is also relatable.
And how do parents feel about this?
We asked parents to tell us their thoughts on kids health and what they buy over the counter. One parent said “Before going back to school, I give the kids vitamins to give their immune system a little boost.”
🩹We have seen a 26% increase in views of kids’ health content on Mykidstime over the last 3 months, not surprising as winter coughs and colds (never mind the C-word) occupy parents’ minds.
The top 3 articles viewed were
- 12 Tips for Soothing Family Colds and Coughs This Winter
- What is Gut Health and Why is it So Important For Your Baby?
- 10 Good Tips To Keep Your Child Healthy This School Year
🎁Our Facebook fans engaged with our 1 week kids’ vitamins giveaway resulting in 25k organic reach and 500 engaged.
Would you like business-transforming insights from parents for your business? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help influence consumers to deliver long term profitability. Contact us now to find how we can help.
