In Uncertain Times, Parents Want Reassuring Content from Trusted Sources
This may seem like a hard topic to discuss but parents are understandably concerned in these times. Having a plan for their children’s care should something happen to them is vital. Our Mykidstime article “8 Crucial Things Parents Need to Prepare In Case You Die” has had increased views over the last number of months as the extent of the global pandemic hit home to all of us. Parents appreciate content from trusted sources.
Would you like tailored insights for your brand? Use our trusted panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help
We published 8 Crucial Things Parents Need to Prepare In Case You Die as a content article on our parent site Mykidstime.com website in order to give ideas to parents on this sensitive topic.
Our engaged community had articulated to us that they appreciate ideas and want to read articles that would help them with family life.
We have also seen strong views on our Google Analytics for this type of lifestyle content. In the last few months, views of this particular article have increased as the extent of the global pandemic hit home to all of us.
Why Does This Content Resonate With Parents?
1. We made it practical
Yes it’s a scary topic but what can parents do today to prepare for the future.
2. It helps solve a problem
It answers questions that parents have and gives a practical plan to put in place.
3. It reassures
In times of uncertainty, people look for reassuring content from trusted sources.
How do Parents feel about Family Insurance?
In our recent Insights studies about parents and family insurance, we discovered
- 22% of parents have no life insurance. ““I find insurance a very difficult subject. I would love it to be more simplistic and for a provider to take the reins and put it all together.”
- When it comes to insurance, 53% feel it is necessary. “I feel better knowing I have it but I hate paying it as I don’t get any tangible benefits.”
- The most popular insurance to buy online is House Insurance. “A necessary cost in Ireland today. Glad that we can shop around and use price comparison sites.”
Read more feedback in our insights report – What Parents Told Us About Family Insurance.
Would you like insights from parents for your business? Talk to our panels of engaged mums and dads, using our dedicated private platform to gather critical insights to help influence and activate them. Contact us now to find how we can help.
