[INFOGRAPHIC] 12K Responses From Parents On Topics That Matter To Businesses

As the year is coming to a close, we wanted to share some highlights from ParentsandBrands for 2022. This year we conducted qualitative insights studies with over 12k consumers across 23 sectors. Find out more of what we got up to in our 2022 “By the Numbers” infographic.

Would you like tailored insights for your brand? Use our trusted panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help.

This year turned out to be a busy one for the ParentsandBrands team. Here are some of the highlights:

We asked 452 research questions to parents.

We published 23 sector and consumer behaviour insights reports.

We had 12k parent responses.

We published 79 insights articles.

We delivered insights projects in Retail, Energy, Food & Drink, Health & Wellness, Early Stage and Technology.

Our research was cited by

Our co-founder Jill was invited onto the SFA Business Connect Retail Panel and a Love Irish Food podcast.


We’re looking forward to a busy year next year, we’ve got some exciting developments coming on our digital insights platform.

Wishing you all the best for 2023

2022 By the Numbers


Related Articles