[INFOGRAPHIC] 3 out of 10 Parents Say Their Child Has No Savings Account

Every month we put together infographics containing some key stats from our latest insights reports with parents.

For this particular report, we wanted to find out about parents and their views on family finances. We were curious about what parents think about different aspects of managing their family’s finances, saving, helping their kids and more.

Check out the infographic below for some top-level stats from our Parents and Family Finances report.

Would you like business-transforming insights for your brand? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help.

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Insights From Parents About Family Finances

• 375 parents gave us feedback on 15 key questions.
• Only 13% of parents said they are saving more than last year
• Bank of Ireland came 3rd for parents for financial brands doing a good job for families
• 17% of parents said they were happy with their bank or financial institution
• 29% of parents said their child has no savings account

Interested to learn more?

If you’re ready to find out more from parents about their family and household finances with some highlights of what they were telling us and recommendations for brands, you can download our free mini highlights report on Parents and Family Finances, just fill out our request form below to receive a copy of our report to your email.  And if you want even more insights, you can also purchase the full report with detailed feedback and full appendices with verbatim answers from parents.

Would you like business-transforming insights from parents for your business? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help influence consumers to deliver long term profitability. Contact us now to find how we can help.