[INFOGRAPHIC] Almost One Third of Parents Look for Ideas for Baby Products Online

Jill Holtz 30 August 2022

Every month we put together an infographic containing some key stats from our latest insights report with parents.

For this particular report, we were curious to find out more about parents and their views on buying baby products. We wanted to know what matters to parents when it comes to trusting brands and products that they buy for their baby.

Check out the infographic below for some top-level stats from our Parents and Baby Products report.

Would you like business-transforming insights for your brand? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help.

Insights From Parents About Baby Products

186 parents gave us feedback on 17 key questions.
31% of parents said they get ideas for baby products online.
29% said that a product being recommended by a health professional mattered when choosing products
‘Another parent recommended’ came 3rd in a list of factors influencing choice of baby product
4 out of 10 parents have used a fertility tracker app.

Interested to learn more?

If you’re ready to find out more from parents on Baby Products with some highlights of what they were telling us and recommendations for baby and pregnancy brands, you can download our free mini highlights report on Parents and Baby Products, just fill out our request form below to receive a copy of our report to your email. And if you want even more insights, you can also purchase the full report with detailed feedback and full appendices with verbatim answers from parents.

Would you like business-transforming insights from parents for your business? Use our tailored panels of engaged parents and our dedicated private platform to gather critical insights to help influence consumers to deliver long term profitability. Contact us now to find how we can help.

Categories: Insights